Visable 360
The B2B magazine for digital sales
Visable 360
The B2B magazine for digital sales

Tips & strategies

Visable successfully increases the online reach of companies in Europe. Our B2B online marketing experts share their experience and advice with you. 

 

group on an auction

Tips & strategies

The idea behind the Google Ads auction

Google Ads are positioned directly within sight for the user, below the search bar, which is an attractive spot for advertisers. These spaces are auctioned off, whereby the highest bid is not crucial, but instead the results of Google’s internal review of the ad.

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Website basics

Colleagues designing a website for their small enterprise

Tips & strategies

How much website does a small enterprise need?

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Colleagues discussing a keyword strategy

Tips & strategies

The key to success: a better ranking with keywords

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Woman designing a call to action on a laptop

Tips & strategies

Gaining more conversions with an effective call to action

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Mobile phone loading a SEO-optimised website

Tips & strategies

SEO-optimised websites lead to success

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Social media marketing & search engine marketing

Horse race

Tips & strategies

XING Ads or LinkedIn Ads for B2B: which one pays off more?

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Facebook advertising for B2B

Tips & strategies

Facebook advertising for B2B: precisely hone in on your target group

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Colleagues discussing a google ads landing pages

Tips & strategies

Google Ads landing pages for B2B: 6 tips for a better conversion rate

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Colleagues in a workshop

Tips & strategies

Google My Business for B2B: how to optimise your business listing

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All of our tips & strategies at a glance: 

Google Sign Blurry

Tips & strategies

How to set up Google Analytics

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Bewerberin am Laptop

Tips & strategies

Kununu and co: how to turn your employees into company ambassadors

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handling over a goodie bag

Tips & strategies

Giveaways in B2B marketing: reinforcing customer relationships

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buying tomatos at the market

Tips & strategies

Buying B2B leads – a waste of time?

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customer support department

Tips & strategies

Customer winback in B2B: strategies and tips

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Marketing presentation from the agency

Tips & strategies

Do SMEs need a marketing agency?

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worker talking to customer

Tips & strategies

Caring for existing B2B customers: 3 tips for customer relations

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worker in customer service

Tips & strategies

Trust funnel, not sales funnel: focus on customer loyalty

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Man attached to a website

Tips & strategies

Improve your bounce rate: how to get customers to stay on your website for longer

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Customer satisfaction

Tips & strategies

Measuring and increasing customer satisfaction – and boosting sales opportunities

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Man doing a sales talk at home

Tips & strategies

Corona and the consequences: 5 tips for virtual sales talks

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Marketing manager using marketing tools on phone and laptop

Tips & strategies

These marketing tools make your work easier

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Sales Manager on the phone with a customer

Tips & strategies

Coronavirus: these sales measures help during the crisis

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Prevent trademark abuse

Tips & strategies

Trademarks on the Internet: how you can prevent abuse by competitors

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Marketing managers

Tips & strategies

Corona pandemic: 5 marketing measures for coping with the crisis

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Colleagues from marketing and sales departments working together

Tips & strategies

B2B trend: intense integration of Marketing and Sales

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Manager working from home

Tips & strategies

Coronavirus: online marketing vs. trade fairs

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Woman facing content marketing strategy

Tips & strategies

Be sure to avoid these 5 mistakes in your content marketing

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Sales Manager working from home holding his baby in front of the screen

Tips & strategies

The sales force goes digital: sales in times of the coronavirus

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Users creating content

Tips & strategies

Generate user-generated content and leverage it for effective B2B campaigns

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Successful B2B content marketing campaign

Tips & strategies

Content marketing in B2B: 4 examples of successful campaigns

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Employee of a b2b webshop

Tips & strategies

Launching a B2B web shop: 4 things to keep in mind

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Slot machine

Tips & strategies

Prize draw marketing: why it also makes sense for B2B

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Man checking laptop for B2B companies with great social media visibility

Tips & strategies

These are the B2B companies with the greatest social media visibility

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Managers establishing online sales

Tips & strategies

Establishing online sales for B2B: 8 tips

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Screenshot of the Instagram login

Tips & strategies

Instagram for B2B companies: benefits and strategies

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Writing ad texts for complex products

Tips & strategies

Selling complex products: 6 tips for successful marketing copy

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Managing Facebook Ads

Tips & strategies

Google Ads or Facebook Ads? Depends on goals and timing

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Manager giving five star rating on smartphone

Tips & strategies

Online reviews for B2B: key competitive advantage

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Creation of B2B video marketing content

Tips & strategies

Video marketing in B2B: why it pays off and what you should know

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B2B advertising on Google Maps

Tips & strategies

B2B advertising on Google Maps: how it works

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Content for B2B buyers

Tips & strategies

Content for B2B buyers: this is what really interests them

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search engine advertising with google ads targeting B2B or B2C audiences

Tips & strategies

B2B search engine advertising: How effective are Google Ads directed at business customers?

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Manager in a warehouse

Tips & strategies

This is how you can convince new business customers of your offer

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SEA ad text in B2B

Tips & strategies

6 things that make an SEA ad text for B2B good

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Horse race

Tips & strategies

XING Ads or LinkedIn Ads for B2B: which one pays off more?

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Facebook advertising for B2B

Tips & strategies

Facebook advertising for B2B: precisely hone in on your target group

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Colleagues discussing a google ads landing pages

Tips & strategies

Google Ads landing pages for B2B: 6 tips for a better conversion rate

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Colleagues discussing B2B customer aquisition

Tips & strategies

Strategic B2B customer acquisition: 7 tips

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Colleagues in a workshop

Tips & strategies

Google My Business for B2B: how to optimise your business listing

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Free advertising: colleagues in a meeting

Tips & strategies

8 options for free advertising on the Internet

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Dealing with difficult customers

Tips & strategies

6 tips for dealing with difficult customers

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Essential marketing measures

Tips & strategies

7 B2B marketing measures which you can immediately implement

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Examples B2B influencer marketing

Tips & strategies

Successful B2B influencer marketing: 4 examples

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Two trucks on a highway

Tips & strategies

Which online sales channel is best for B2B enterprises?

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Female manager reading a B2B newsletter

Tips & strategies

Creating a B2B newsletter: what you need to know

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Woman designing a call to action on a laptop

Tips & strategies

Gaining more conversions with an effective call to action

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Mobile phone loading a SEO-optimised website

Tips & strategies

SEO-optimised websites lead to success

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Colleagues discussing a keyword strategy

Tips & strategies

The key to success: a better ranking with keywords

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Trends in B2B marketing: AR

Tips & strategies

The 7 top trends in B2B marketing

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Colleagues designing a website for their small enterprise

Tips & strategies

How much website does a small enterprise need?

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International trade with a container ship

Tips & strategies

Internationalisation of sales and marketing: successfully tapping into new markets

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Conversion rate

Tips & strategies

Conversion rate: how visitors become leads

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Effective advertising for your trade show booth

Tips & strategies

Effective advertising for your trade show booth

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KPIs in B2B marketing

Tips & strategies

Key Performance Indicators in B2B marketing: the 8 KPIs you should know

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Webinar marketing in action

Tips & strategies

Webinar marketing: precisely address customers to achieve more conversions

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