Visable 360
The B2B magazine for digital sales
Visable 360
The B2B magazine for digital sales

Tips & strategies

Visable successfully increases the online reach of companies in Europe. Our B2B online marketing experts share their experience and advice with you. 

 

business man doing mobile marketing

Tips & strategies

Mobile advertising: budgeting sensibly

The sales for mobile advertising are going through the roof. It comes as no surprise, though – after all, more and more applications are being used on smartphones and tablets, even in a business context. How to go about mobile-optimised marketing and save costs at the same time is explained here.

Read now

Digital

Conversion rate

Tips & strategies

Conversion rate: how visitors become leads

Read now
Colleagues discussing a keyword strategy

Tips & strategies

The key to success: a better ranking with keywords

Read now
Colleagues discussing a google ads landing pages

Tips & strategies

Google Ads landing pages for B2B: 6 tips for a better conversion rate

Read now
Google My Business logo

Tips & strategies

Google My Business for B2B: how to optimise your business listing

Read now
Mobile phone loading a SEO-optimised website

Tips & strategies

SEO-optimised websites lead to success

Read now
Woman designing a call to action on a laptop

Tips & strategies

Gaining more conversions with an effective call to action

Read now

Listicles

Essential marketing measures

Tips & strategies

8 B2B marketing measures which you can immediately implement

Read now
Dealing with difficult customers

Tips & strategies

6 tips for dealing with difficult customers

Read now
Free advertising: colleagues in a meeting

Tips & strategies

8 options for free advertising on the Internet

Read now
Colleagues discussing B2B customer aquisition

Tips & strategies

Strategic B2B customer acquisition: 8 tips

Read now
Colleagues discussing a google ads landing pages

Tips & strategies

Google Ads landing pages for B2B: 6 tips for a better conversion rate

Read now
SEA ad text in B2B

Tips & strategies

6 things that make an SEA ad text for B2B good

Read now

Website basics

Colleagues designing a website for their small enterprise

Tips & strategies

How much website does a small enterprise need?

Read now
Colleagues discussing a keyword strategy

Tips & strategies

The key to success: a better ranking with keywords

Read now
Woman designing a call to action on a laptop

Tips & strategies

Gaining more conversions with an effective call to action

Read now
Mobile phone loading a SEO-optimised website

Tips & strategies

SEO-optimised websites lead to success

Read now

Social media marketing & search engine marketing

Horse race

Tips & strategies

XING Ads or LinkedIn Ads for B2B: which one pays off more?

Read now
Facebook advertising for B2B

Tips & strategies

Facebook advertising for B2B: precisely hone in on your target group

Read now
Colleagues discussing a google ads landing pages

Tips & strategies

Google Ads landing pages for B2B: 6 tips for a better conversion rate

Read now
Google My Business logo

Tips & strategies

Google My Business for B2B: how to optimise your business listing

Read now

Online advertising

Colleagues discussing a google ads landing pages

Tips & strategies

Google Ads landing pages for B2B: 6 tips for a better conversion rate

Read now
Facebook advertising for B2B

Tips & strategies

Facebook advertising for B2B: precisely hone in on your target group

Read now
Horse race

Tips & strategies

XING Ads or LinkedIn Ads for B2B: which one pays off more?

Read now

All of our tips & strategies at a glance: 

Mobile marketing for B2B: strategies and tips

Tips & strategies

Mobile marketing for B2B: strategies and tips

Read now
market analyse

Tips & strategies

Performing market analyses: what’s good to know

Read now
SEO measures: how to land at the top of the search results

Tips & strategies

SEO measures: how to land at the top of the search results

Read now
men in office christmas

Tips & strategies

Christmas marketing for B2B: strategies for more sales

Read now
people working in office

Tips & strategies

How to use email signatures to present your brand

Read now
women in office

Tips & strategies

B2B online shop from a website builder: what’s important to know

Read now
people talking in office

Tips & strategies

Medium-sized enterprises: where Generation Z looks for new jobs and what they want

Read now
people talking in office

Tips & strategies

B2B marketing during the summer break: sit back or get going?

Read now
people talking in office

Tips & strategies

Guided selling for B2B: digital sales assistance

Read now
people in office

Tips & strategies

Artificial intelligence on Facebook and friends: how social media platforms are profiting from AI

Read now
people working in office

Tips & strategies

5 tips for more brand trust via social media

Read now
people talking in office

Tips & strategies

Social media analytics: analysis tools from social media platforms

Read now
people talking in office

Tips & strategies

Gender-inclusive communication: counteracting discrimination

Read now
people talking in office

Tips & strategies

Diversity recruiting: meaning, advantages and getting started

Read now
Professionals are discussing during meeting

Tips & strategies

Rebranding: 10 tips for successfully reviving your brand’s image

Read now
 business team working together in modern office

Tips & strategies

Rainbow washing: marketing strategy with the rainbow flag

Read now
Employee working on mobile phone

Tips & strategies

Website leads: how to turn anonymous visitors into genuine customers

Read now
Work colleagues' meeting

Tips & strategies

Sustainability as a sales argument: how you can improve your credibility

Read now
An employee is on the phone with a customer

Tips & strategies

B2B sales: how to boost your profits

Read now
Colleagues look at display

Tips & strategies

CRM, payment, marketing: how SMEs profit from automation

Read now
Colleagues talking about data

Tips & strategies

Niche companies: what to pay attention to

Read now
meeting

Tips & strategies

Account-based marketing: its successful implementation for B2B

Read now
meeting

Tips & strategies

Outlook: the ins and outs of B2B marketing in 2023

Read now
coleeagues during a meeting in the office

Tips & strategies

Putting the brakes on the B2B marketing budget – employer branding becoming more important

Read now
colleagues looking together on a tablet

Tips & strategies

Survey: digitalisation in B2B marketing and sales is only picking up pace slowly

Read now
supplier integration in the Visable app

Tips & strategies

New feature for the Visable app: integration of suppliers on europages

Read now
Visitor of my Profile

Tips & strategies

Turning visitors into customers: how to handle profile visitors

Read now
Man talking to his colleagues

Tips & strategies

Thought leadership: stand out with expert B2B knowledge

Read now
girl targeting playing darts

Tips & strategies

Retargeting campaigns: tips and examples of best practices

Read now
worker in warehouse

Tips & strategies

Digital tools for sourcing and logistics

Read now
man pointing at something with a pen

Tips & strategies

Generating leads with content marketing: how does that work?

Read now
man with mobile phone

Tips & strategies

Mobile – the place to be in B2B

Read now
girl filming herself

Tips & strategies

Live streaming: enormous potential for content marketing and boosting sales

Read now
European flags

Tips & strategies

Europe as a sales market: 5 recommendations for sales 

Read now
warning sign

Tips & strategies

Scams in online marketing: recognising and eliminating bot traffic

Read now
food donation

Tips & strategies

ESG strategy: good for your B2B business

Read now
video camera

Tips & strategies

Survey: B2B video ads are often ineffective – how to change that!

Read now
woman gardening with tablet in her hand

Tips & strategies

Sustainability communication: what is sustainability?

Read now
woman stamping a document

Tips & strategies

Proven sustainability: stand out from the crowd with ISO standards and labels

Read now
Das wlw-Message-Center

Tips & strategies

Your direct connection to buyers: the new Message Center from wlw

Read now
man hands playing Playstation

Tips & strategies

Gamification in B2B marketing: options and examples

Read now
girl using bow

Tips & strategies

Retargeting without the use of cookies: how to do it right

Read now
co-worker looking together on a laptop

Tips & strategies

New: how the Visitor Profiler helps the sales team

Read now
young female professional

Tips & strategies

Online first: how B2B buyers are searching today

Read now
sportsmen running

Tips & strategies

Good rankings for B2B companies: hands-on tips

Read now
woman with smarthopne

Tips & strategies

Apps for B2B companies: necessary or not?

Read now
man using online meeting tool

Tips & strategies

Four online meeting tools worth recommending for remote work

Read now
Google Logo

Tips & strategies

Setting up user access for important Google applications 

Read now
man with laptop

Tips & strategies

Enhancing customer engagement: getting started

Read now
Europe map

Tips & strategies

europages: the platform for doing international B2B business

Read now
woman working on computer in a a warehouse

Tips & strategies

wlw: why it pays off to book a company profile

Read now
Google Ads  Budget Logo

Tips & strategies

Google Ads budget planning: this investment makes sense

Read now
YouTube app at smartphone

Tips & strategies

YouTube ads: which ad formats does YouTube offer?

Read now
man in a warehouse using smartphone and laptop

Tips & strategies

Utilise wlw Connect in the best way possible: 3 essential tips for sellers

Read now
woman in front of the camera

Tips & strategies

Vlogs as a marketing tool: how to use video blogs in B2B

Read now
girl and guy looking on their computer

Tips & strategies

On-site search: how the customer journey in your online shop leads to a purchase

Read now
 handshaking between business people

Tips & strategies

How to activate trade fair contacts after the event

Read now
woman ordering online at christmas time

Tips & strategies

Christmas sales: the right preparation for your online shop

Read now
entrance north

Tips & strategies

DMEXCO 2021: highlights and insights from the digital trade show

Read now
Google Ads KPIs

Tips & strategies

Google Ads campaign analysis: important KPIs for optimisation

Read now
Google shopping logo

Tips & strategies

Google Shopping requirements for your online shop

Read now
email

Tips & strategies

Email Marketing Benchmark 2021 report: how you fare within an industry comparison

Read now
Review Online

Tips & strategies

Reputation marketing: the reputation of a brand

Read now
Google sign

Tips & strategies

Google page experience update: what’s important now for SEO

Read now
post purchase communication

Tips & strategies

Good post-purchase communication: a driver for conversions and customer satisfaction

Read now
Google Search, Shopping and Display

Tips & strategies

Google Search, Google Shopping, Google Display – what these are all about

Read now
Google Merchant Center

Tips & strategies

Setting up a Google Merchant Center and generating a data feed

Read now
Social media marketing: avoiding shitstorms and handling them in the best way

Tips & strategies

Social media marketing: avoiding shitstorms and handling them in the best way

Read now
Google Sign Blurry

Tips & strategies

Setting up Google’s Conversion Tracking: how to get started

Read now
green office

Tips & strategies

5 golden rules for communicating with your distributors about a new product

Read now
green office

Tips & strategies

Green services: 5 examples of sustainable B2B services

Read now
Google Ads Keywords

Tips & strategies

This is how Google Ads are shown based on keywords

Read now
marketers discussing new skills

Tips & strategies

Marketing is changing: what skills marketers should have in the new decade

Read now
kollegen im Konferenzraum

Tips & strategies

Tone of voice: why a consistent brand voice is important

Read now
colleagues with post-its

Tips & strategies

Affiliate marketing in the B2B segment: worthwhile or not?

Read now
sales trigger

Tips & strategies

Sales triggers: buyer indicators in B2B sales

Read now
workers seeing a new trend

Tips & strategies

Social media trends in 2021: tips, topics and prognoses for marketers

Read now
Digital trade fair booth

Tips & strategies

The digital trade fair booth: dos and don’ts for B2B enterprises

Read now
Google Ads Visibility

Tips & strategies

Ad visibility – why you should not search for your own Google Ads

Read now
Discussing new marketing trends

Tips & strategies

These are the B2B marketing trends in 2021

Read now
Pile of magazines held by a business man

Tips & strategies

B2B trade magazines: how to get your company into articles

Read now
man at an online trade fair

Tips & strategies

How to make your online trade fair a success

Read now
people exchanging business cards

Tips & strategies

Business cards: how this evergreen works in B2B

Read now
workers discuss new marketing trends

Tips & strategies

B2B Marketing Days 2020: new topics and strategies for B2B marketing

Read now
Stand-up

Tips & strategies

Optimisation potential thanks to a strategic marketing process

Read now
Google ads auction

Tips & strategies

The idea behind the Google Ads auction

Read now
Google Analytics

Tips & strategies

How to set up Google Analytics

Read now
Bewerberin am Laptop

Tips & strategies

Kununu and co: how to turn your employees into company ambassadors

Read now
handling over a goodie bag

Tips & strategies

Giveaways in B2B marketing: reinforcing customer relationships

Read now
buying tomatos at the market

Tips & strategies

Buying B2B leads – a waste of time?

Read now
customer support department

Tips & strategies

Customer winback in B2B: strategies and tips

Read now
Marketing presentation from the agency

Tips & strategies

Do SMEs need a marketing agency?

Read now
worker attached to a website

Tips & strategies

Generating B2B leads – tips for marketers

Read now
working on a webdesign

Tips & strategies

Website relaunch: 5 steps to your new homepage

Read now
worker talking to customer

Tips & strategies

Caring for existing B2B customers: 3 tips for customer relations

Read now
worker in customer service

Tips & strategies

Trust funnel, not sales funnel: focus on customer loyalty

Read now
Man attached to a website

Tips & strategies

Improve your bounce rate: how to get customers to stay on your website for longer

Read now
Customer satisfaction

Tips & strategies

Measuring and increasing customer satisfaction – and boosting sales opportunities

Read now
Man doing a sales talk at home

Tips & strategies

Corona and the consequences: 5 tips for virtual sales talks

Read now
Marketing manager using marketing tools on phone and laptop

Tips & strategies

These marketing tools make your work easier

Read now
Sales Manager on the phone with a customer

Tips & strategies

Coronavirus: these sales measures help during the crisis

Read now
Prevent trademark abuse

Tips & strategies

Trademarks on the Internet: how you can prevent abuse by competitors

Read now
Marketing managers

Tips & strategies

Corona pandemic: 5 marketing measures for coping with the crisis

Read now
Colleagues from marketing and sales departments working together

Tips & strategies

B2B trend: intense integration of Marketing and Sales

Read now
Manager working from home

Tips & strategies

Coronavirus: online marketing vs. trade fairs

Read now
Woman facing content marketing strategy

Tips & strategies

Be sure to avoid these 5 mistakes in your content marketing

Read now
Sales Manager working from home holding his baby in front of the screen

Tips & strategies

The sales force goes digital: sales in times of the coronavirus

Read now
Users creating content

Tips & strategies

Generate user-generated content and leverage it for effective B2B campaigns

Read now
Successful B2B content marketing campaign

Tips & strategies

Content marketing in B2B: 4 examples of successful campaigns

Read now
Employee of a b2b webshop

Tips & strategies

Launching a B2B web shop: 4 things to keep in mind

Read now
Slot machine

Tips & strategies

Prize draw marketing: why it also makes sense for B2B

Read now
Man checking laptop for B2B companies with great social media visibility

Tips & strategies

These are the B2B companies with the greatest social media visibility

Read now
Managers establishing online sales

Tips & strategies

Establishing online sales for B2B: 8 tips

Read now
Screenshot of the Instagram login

Tips & strategies

Instagram for B2B companies: benefits and strategies

Read now
Writing ad texts for complex products

Tips & strategies

Selling complex products: 6 tips for successful marketing copy

Read now
Managing Facebook Ads

Tips & strategies

Google Ads or Facebook Ads? Depends on goals and timing

Read now
Manager giving five star rating on smartphone

Tips & strategies

Online reviews for B2B: key competitive advantage

Read now
Creation of B2B video marketing content

Tips & strategies

Video marketing in B2B: why it pays off and what you should know

Read now
B2B advertising on Google Maps

Tips & strategies

B2B advertising on Google Maps: how it works

Read now
Content for B2B buyers

Tips & strategies

Content for B2B buyers: this is what really interests them

Read now
A new umbrella for "Wer liefert was" and Europages

You have been redirected to Visable.

The new home of our B2B marketplaces and online marketing services is live online. Discover even more ways to extend your reach on the internet at visable.com.

No content