Visable 360
The B2B magazine for digital sales
Visable 360
The B2B magazine for digital sales

Tips & strategies

Visable successfully increases the online reach of companies in Europe. Our B2B online marketing experts share their experience and advice with you. 

 

woman ordering online at christmas time

Tips & strategies

Christmas sales: the right preparation for your online shop

The fourth quarter of a business year always promises lots of sales. And in 2020, due to the coronavirus, sales have increased particularly strongly for B2B online trade. To leverage this momentum for Christmas sales in 2021 too, companies should put measures in place early on. Here are some suitable proposals.

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Website basics

Colleagues designing a website for their small enterprise

Tips & strategies

How much website does a small enterprise need?

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Colleagues discussing a keyword strategy

Tips & strategies

The key to success: a better ranking with keywords

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Woman designing a call to action on a laptop

Tips & strategies

Gaining more conversions with an effective call to action

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Mobile phone loading a SEO-optimised website

Tips & strategies

SEO-optimised websites lead to success

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Social media marketing & search engine marketing

Horse race

Tips & strategies

XING Ads or LinkedIn Ads for B2B: which one pays off more?

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Facebook advertising for B2B

Tips & strategies

Facebook advertising for B2B: precisely hone in on your target group

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Colleagues discussing a google ads landing pages

Tips & strategies

Google Ads landing pages for B2B: 6 tips for a better conversion rate

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Google My Business logo

Tips & strategies

Google My Business for B2B: how to optimise your business listing

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All of our tips & strategies at a glance: 

entrance north

Tips & strategies

DMEXCO 2021: highlights and insights from the digital trade show

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Google Analytics 3 logo

Tips & strategies

Google Ads campaign analysis: important KPIs for optimisation

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Google shopping

Tips & strategies

Google Shopping requirements for your online shop

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email

Tips & strategies

Email Marketing Benchmark 2021 report: how you fare within an industry comparison

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Review Online

Tips & strategies

Reputation marketing: the reputation of a brand

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Google sign

Tips & strategies

Google page experience update: what’s important now for SEO

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google sign

Tips & strategies

Setting up a Google Merchant Center and generating a data feed

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Social media marketing: avoiding shitstorms and handling them in the best way

Tips & strategies

Social media marketing: avoiding shitstorms and handling them in the best way

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Google Sign Blurry

Tips & strategies

Setting up Google’s Conversion Tracking: how to get started

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green office

Tips & strategies

5 golden rules for communicating with your distributors about a new product

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green office

Tips & strategies

Green services: 5 examples of sustainable B2B services

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Google Ads 3 logo

Tips & strategies

This is how Google Ads are shown based on keywords

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marketers discussing new skills

Tips & strategies

Marketing is changing: what skills marketers should have in the new decade

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kollegen im Konferenzraum

Tips & strategies

Tone of voice: why a consistent brand voice is important

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colleagues with post-its

Tips & strategies

Affiliate marketing in the B2B segment: worthwhile or not?

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sales trigger

Tips & strategies

Sales triggers: buyer indicators in B2B sales

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workers seeing a new trend

Tips & strategies

Social media trends in 2021: tips, topics and prognoses for marketers

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Digital trade fair booth

Tips & strategies

The digital trade fair booth: dos and don’ts for B2B enterprises

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Google Ads 2 logo

Tips & strategies

Ad visibility – why you should not search for your own Google Ads

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Discussing new marketing trends

Tips & strategies

These are the B2B marketing trends in 2021

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Pile of magazines held by a business man

Tips & strategies

B2B trade magazines: how to get your company into articles

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man at an online trade fair

Tips & strategies

How to make your online trade fair a success

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people exchanging business cards

Tips & strategies

Business cards: how this evergreen works in B2B

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workers discuss new marketing trends

Tips & strategies

B2B Marketing Days 2020: new topics and strategies for B2B marketing

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Stand-up

Tips & strategies

Optimisation potential thanks to a strategic marketing process

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Google ads logo

Tips & strategies

The idea behind the Google Ads auction

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Google Analytics

Tips & strategies

How to set up Google Analytics

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Bewerberin am Laptop

Tips & strategies

Kununu and co: how to turn your employees into company ambassadors

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handling over a goodie bag

Tips & strategies

Giveaways in B2B marketing: reinforcing customer relationships

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buying tomatos at the market

Tips & strategies

Buying B2B leads – a waste of time?

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customer support department

Tips & strategies

Customer winback in B2B: strategies and tips

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Marketing presentation from the agency

Tips & strategies

Do SMEs need a marketing agency?

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worker attached to a website

Tips & strategies

Generating B2B leads – tips for marketers

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working on a webdesign

Tips & strategies

Website relaunch: 5 steps to your new homepage

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worker talking to customer

Tips & strategies

Caring for existing B2B customers: 3 tips for customer relations

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worker in customer service

Tips & strategies

Trust funnel, not sales funnel: focus on customer loyalty

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Man attached to a website

Tips & strategies

Improve your bounce rate: how to get customers to stay on your website for longer

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Customer satisfaction

Tips & strategies

Measuring and increasing customer satisfaction – and boosting sales opportunities

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Man doing a sales talk at home

Tips & strategies

Corona and the consequences: 5 tips for virtual sales talks

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Marketing manager using marketing tools on phone and laptop

Tips & strategies

These marketing tools make your work easier

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Sales Manager on the phone with a customer

Tips & strategies

Coronavirus: these sales measures help during the crisis

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Prevent trademark abuse

Tips & strategies

Trademarks on the Internet: how you can prevent abuse by competitors

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Marketing managers

Tips & strategies

Corona pandemic: 5 marketing measures for coping with the crisis

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Colleagues from marketing and sales departments working together

Tips & strategies

B2B trend: intense integration of Marketing and Sales

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Manager working from home

Tips & strategies

Coronavirus: online marketing vs. trade fairs

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Woman facing content marketing strategy

Tips & strategies

Be sure to avoid these 5 mistakes in your content marketing

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Sales Manager working from home holding his baby in front of the screen

Tips & strategies

The sales force goes digital: sales in times of the coronavirus

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Users creating content

Tips & strategies

Generate user-generated content and leverage it for effective B2B campaigns

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Successful B2B content marketing campaign

Tips & strategies

Content marketing in B2B: 4 examples of successful campaigns

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Employee of a b2b webshop

Tips & strategies

Launching a B2B web shop: 4 things to keep in mind

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Slot machine

Tips & strategies

Prize draw marketing: why it also makes sense for B2B

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Man checking laptop for B2B companies with great social media visibility

Tips & strategies

These are the B2B companies with the greatest social media visibility

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Managers establishing online sales

Tips & strategies

Establishing online sales for B2B: 8 tips

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Screenshot of the Instagram login

Tips & strategies

Instagram for B2B companies: benefits and strategies

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Writing ad texts for complex products

Tips & strategies

Selling complex products: 6 tips for successful marketing copy

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Managing Facebook Ads

Tips & strategies

Google Ads or Facebook Ads? Depends on goals and timing

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