Visable 360
The B2B magazine for digital sales
Visable 360
The B2B magazine for digital sales

Tips & strategies

Visable successfully increases the online reach of companies in Europe. Our B2B online marketing experts share their experience and advice with you. 

 

Europe map

Tips & strategies

EUROPAGES: the platform for doing international B2B business

EUROPAGES helps SMEs to be found on the European market – and even worldwide. The B2B platform is present in 28 international markets to help ensure partners and distributors can find your company. Read about all the advantages of a company profile here.

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Website basics

Colleagues designing a website for their small enterprise

Tips & strategies

How much website does a small enterprise need?

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Colleagues discussing a keyword strategy

Tips & strategies

The key to success: a better ranking with keywords

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Woman designing a call to action on a laptop

Tips & strategies

Gaining more conversions with an effective call to action

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Mobile phone loading a SEO-optimised website

Tips & strategies

SEO-optimised websites lead to success

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Social media marketing & search engine marketing

Horse race

Tips & strategies

XING Ads or LinkedIn Ads for B2B: which one pays off more?

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Facebook advertising for B2B

Tips & strategies

Facebook advertising for B2B: precisely hone in on your target group

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Colleagues discussing a google ads landing pages

Tips & strategies

Google Ads landing pages for B2B: 6 tips for a better conversion rate

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Colleagues in a workshop

Tips & strategies

Google My Business for B2B: how to optimise your business listing

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All of our tips & strategies at a glance: 

girl filming herself

Tips & strategies

Live streaming: enormous potential for content marketing and boosting sales

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European flags

Tips & strategies

Europe as a sales market: 5 recommendations for sales 

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warning sign

Tips & strategies

Scams in online marketing: recognising and eliminating bot traffic

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food donation

Tips & strategies

ESG strategy: good for your B2B business

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video camera

Tips & strategies

Survey: B2B video ads are often ineffective – how to change that!

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woman gardening with tablet in her hand

Tips & strategies

Sustainability communication: what is sustainability?

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woman stamping a document

Tips & strategies

Proven sustainability: stand out from the crowd with ISO standards and labels

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Das wlw-Message-Center

Tips & strategies

Your direct connection to buyers: the new Message Center from wlw

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man hands playing Playstation

Tips & strategies

Gamification in B2B marketing: options and examples

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girl using bow

Tips & strategies

Retargeting without the use of cookies: how to do it right

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co-worker looking together on a laptop

Tips & strategies

New: how the Visitor Profiler helps the sales team

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young female professional

Tips & strategies

Online first: how B2B buyers are searching today

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sportsmen running

Tips & strategies

Good rankings for B2B companies: hands-on tips

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woman with smarthopne

Tips & strategies

Apps for B2B companies: necessary or not?

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man using online meeting tool

Tips & strategies

Four online meeting tools worth recommending for remote work

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Google Logo

Tips & strategies

Setting up user access for important Google applications 

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man with laptop

Tips & strategies

Enhancing customer engagement: getting started

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woman working on computer in a a warehouse

Tips & strategies

wlw: why it pays off to book a company profile

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Google Ads  Budget Logo

Tips & strategies

Google Ads budget planning: this investment makes sense

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YouTube app at smartphone

Tips & strategies

YouTube ads: which ad formats does YouTube offer?

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man in a warehouse using smartphone and laptop

Tips & strategies

Utilise wlw Connect in the best way possible: 3 essential tips for sellers

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woman in front of the camera

Tips & strategies

Vlogs as a marketing tool: how to use video blogs in B2B

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girl and guy looking on their computer

Tips & strategies

On-site search: how the customer journey in your online shop leads to a purchase

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Conversion rate

Tips & strategies

Conversion rate: how visitors become leads

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International trade with a container ship

Tips & strategies

Internationalisation of sales and marketing: successfully tapping into new markets

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Examples B2B influencer marketing

Tips & strategies

Successful B2B influencer marketing: 4 examples

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Horse race

Tips & strategies

XING Ads or LinkedIn Ads for B2B: which one pays off more?

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Employee of a b2b webshop

Tips & strategies

Launching a B2B web shop: 4 things to keep in mind

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Sales Manager working from home holding his baby in front of the screen

Tips & strategies

The sales force goes digital: sales in times of the coronavirus

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Manager working from home

Tips & strategies

Coronavirus: online marketing vs. trade fairs

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Prevent trademark abuse

Tips & strategies

Trademarks on the Internet: how you can prevent abuse by competitors

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worker in customer service

Tips & strategies

Trust funnel, not sales funnel: focus on customer loyalty

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customer support department

Tips & strategies

Customer winback in B2B: strategies and tips

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man at an online trade fair

Tips & strategies

How to make your online trade fair a success

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marketers discussing new skills

Tips & strategies

Marketing is changing: what skills marketers should have in the new decade

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people in the rain

Tips & strategies

Social media marketing: avoiding shitstorms and handling them in the best way

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 handshaking between business people

Tips & strategies

How to activate trade fair contacts after the event

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woman ordering online at christmas time

Tips & strategies

Christmas sales: the right preparation for your online shop

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entrance north

Tips & strategies

DMEXCO 2021: highlights and insights from the digital trade show

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Google Ads KPIs

Tips & strategies

Google Ads campaign analysis: important KPIs for optimisation

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Google shopping logo

Tips & strategies

Google Shopping requirements for your online shop

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email

Tips & strategies

Email Marketing Benchmark 2021 report: how you fare within an industry comparison

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Review Online

Tips & strategies

Reputation marketing: the reputation of a brand

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Google sign

Tips & strategies

Google page experience update: what’s important now for SEO

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post purchase communication

Tips & strategies

Good post-purchase communication: a driver for conversions and customer satisfaction

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Google Search, Shopping and Display

Tips & strategies

Google Search, Google Shopping, Google Display – what these are all about

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Google Merchant Center

Tips & strategies

Setting up a Google Merchant Center and generating a data feed

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Google Sign Blurry

Tips & strategies

Setting up Google’s Conversion Tracking: how to get started

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green office

Tips & strategies

5 golden rules for communicating with your distributors about a new product

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green office

Tips & strategies

Green services: 5 examples of sustainable B2B services

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Google Ads Keywords

Tips & strategies

This is how Google Ads are shown based on keywords

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kollegen im Konferenzraum

Tips & strategies

Tone of voice: why a consistent brand voice is important

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colleagues with post-its

Tips & strategies

Affiliate marketing in the B2B segment: worthwhile or not?

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sales trigger

Tips & strategies

Sales triggers: buyer indicators in B2B sales

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workers seeing a new trend

Tips & strategies

Social media trends in 2021: tips, topics and prognoses for marketers

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Digital trade fair booth

Tips & strategies

The digital trade fair booth: dos and don’ts for B2B enterprises

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Google Ads Visibility

Tips & strategies

Ad visibility – why you should not search for your own Google Ads

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Discussing new marketing trends

Tips & strategies

These are the B2B marketing trends in 2021

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Pile of magazines held by a business man

Tips & strategies

B2B trade magazines: how to get your company into articles

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people exchanging business cards

Tips & strategies

Business cards: how this evergreen works in B2B

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workers discuss new marketing trends

Tips & strategies

B2B Marketing Days 2020: new topics and strategies for B2B marketing

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Stand-up

Tips & strategies

Optimisation potential thanks to a strategic marketing process

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Google ads auction

Tips & strategies

The idea behind the Google Ads auction

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Google Analytics

Tips & strategies

How to set up Google Analytics

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Bewerberin am Laptop

Tips & strategies

Kununu and co: how to turn your employees into company ambassadors

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handling over a goodie bag

Tips & strategies

Giveaways in B2B marketing: reinforcing customer relationships

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buying tomatos at the market

Tips & strategies

Buying B2B leads – a waste of time?

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Marketing presentation from the agency

Tips & strategies

Do SMEs need a marketing agency?

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worker attached to a website

Tips & strategies

Generating B2B leads – tips for marketers

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working on a webdesign

Tips & strategies

Website relaunch: 5 steps to your new homepage

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worker talking to customer

Tips & strategies

Caring for existing B2B customers: 3 tips for customer relations

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Man attached to a website

Tips & strategies

Improve your bounce rate: how to get customers to stay on your website for longer

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Customer satisfaction

Tips & strategies

Measuring and increasing customer satisfaction – and boosting sales opportunities

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Man doing a sales talk at home

Tips & strategies

Corona and the consequences: 5 tips for virtual sales talks

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Marketing manager using marketing tools on phone and laptop

Tips & strategies

These marketing tools make your work easier

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Sales Manager on the phone with a customer

Tips & strategies

Coronavirus: these sales measures help during the crisis

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Marketing managers

Tips & strategies

Corona pandemic: 5 marketing measures for coping with the crisis

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Colleagues from marketing and sales departments working together

Tips & strategies

B2B trend: intense integration of Marketing and Sales

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Woman facing content marketing strategy

Tips & strategies

Be sure to avoid these 5 mistakes in your content marketing

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Users creating content

Tips & strategies

Generate user-generated content and leverage it for effective B2B campaigns

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Successful B2B content marketing campaign

Tips & strategies

Content marketing in B2B: 4 examples of successful campaigns

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Slot machine

Tips & strategies

Prize draw marketing: why it also makes sense for B2B

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Man checking laptop for B2B companies with great social media visibility

Tips & strategies

These are the B2B companies with the greatest social media visibility

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Managers establishing online sales

Tips & strategies

Establishing online sales for B2B: 8 tips

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Screenshot of the Instagram login

Tips & strategies

Instagram for B2B companies: benefits and strategies

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Writing ad texts for complex products

Tips & strategies

Selling complex products: 6 tips for successful marketing copy

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Managing Facebook Ads

Tips & strategies

Google Ads or Facebook Ads? Depends on goals and timing

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Manager giving five star rating on smartphone

Tips & strategies

Online reviews for B2B: key competitive advantage

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Creation of B2B video marketing content

Tips & strategies

Video marketing in B2B: why it pays off and what you should know

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B2B advertising on Google Maps

Tips & strategies

B2B advertising on Google Maps: how it works

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Content for B2B buyers

Tips & strategies

Content for B2B buyers: this is what really interests them

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search engine advertising with google ads targeting B2B or B2C audiences

Tips & strategies

B2B search engine advertising: How effective are Google Ads directed at business customers?

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SEA ad text in B2B

Tips & strategies

6 things that make an SEA ad text for B2B good

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Facebook advertising for B2B

Tips & strategies

Facebook advertising for B2B: precisely hone in on your target group

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Colleagues discussing a google ads landing pages

Tips & strategies

Google Ads landing pages for B2B: 6 tips for a better conversion rate

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Colleagues discussing B2B customer aquisition

Tips & strategies

Strategic B2B customer acquisition: 8 tips

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Manager in a warehouse

Tips & strategies

This is how you can convince new business customers of your offer

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Colleagues in a workshop

Tips & strategies

Google My Business for B2B: how to optimise your business listing

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Free advertising: colleagues in a meeting

Tips & strategies

8 options for free advertising on the Internet

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Dealing with difficult customers

Tips & strategies

6 tips for dealing with difficult customers

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Essential marketing measures

Tips & strategies

8 B2B marketing measures which you can immediately implement

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Two trucks on a highway

Tips & strategies

Which online sales channel is best for B2B enterprises?

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Female manager reading a B2B newsletter

Tips & strategies

Creating a B2B newsletter: what you need to know

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Woman designing a call to action on a laptop

Tips & strategies

Gaining more conversions with an effective call to action

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Mobile phone loading a SEO-optimised website

Tips & strategies

SEO-optimised websites lead to success

Read now
Colleagues discussing a keyword strategy

Tips & strategies

The key to success: a better ranking with keywords

Read now
Trends in B2B marketing: AR

Tips & strategies

The 7 top trends in B2B marketing

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Colleagues designing a website for their small enterprise

Tips & strategies

How much website does a small enterprise need?

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