Visable successfully increases the online reach of companies in Europe. Our B2B online marketing experts share their experience and advice with you.
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Tone of voice: why a consistent brand voice is important
A corporate identity does not only focus on ensuring a uniform company design and company culture. It also includes a homogenous language image for a brand – the so-called tone of voice. This can contribute to the rudimentary and long-term profiling of a brand.