win business click by click
win business click by click
Google Ads – more “Visability” for your B2B company
Searching for something means googling it. Market leader Google is the most-used search engine in the world with over 5 billion searches per year, followed by Bing. With Google Ads, you can showcase your (B2B) company exactly where your potential customers are looking for products or services – at the top of search engine results.
From ad to customer contact: How do Google Ads work in B2B?
The term “search engine advertising (SEA)” refers to paid ads in search engines – and is an integral part of digital marketing. So it’s no wonder that many service providers and online marketing agencies specialise in Google advertising.
The following three steps show how Google Ads can quickly turn visibility into measurable successes:
1. Your ad will appear at the top of the Google search – right above the unpaid (organic) hits.
2. One click takes interested parties straight to your website/online shop.
3. Page views become new customer contacts.
Tip: Exciting insights and practical knowledge about SEA and SEO optimisation, targeted content marketing and other online marketing topics can be found in our magazine. Have a browse now!
The impact of Google Ads marketing: How to get it right
With Google Ads, you can reach your customers directly and at exactly the right time,
meaning that SEA offers enormous potential – especially in the B2B sector.
More online reach
With individual ads on Google or Bing, you can “meet” your potential customers exactly where they are looking for solutions.
Targeted control
You decide in which countries, regions or cities your ads will appear. For maximum relevance without wastage – across Europe.
Quick results
Google Ads make your company “Visable” – from day one. Your ad will appear in search results as soon as it’s been approved.
Full cost control
With targeted Google Ads marketing, you can keep an eye on your budget at all times – whether that’s per click, per day or adapted to your individual campaign goals.
Use tailored ads to secure additional reach – and a clear competitive advantage. If you have any questions, you can reach us by phone, email or using the contact form. Get in touch with us!
Our Google Ads support: Working together to create a precise B2B campaign
An accurate SEA campaign requires more than just a gut feeling. We support you right from the off, from the first click to the ongoing optimisation of your ads.
1. A good choice: Google Ads with Visable
You entrust our SEA team with implementing your search engine advertising.
2. Your point of contact for all SEA topics
We support you personally, clarify any questions and keep you up to date on the status of your campaign at all times.
3. Flexible use – search, display and shopping campaigns
We work together to select the right campaign format for your goal and product: Text ads, banner ads or product ads – anything is possible.
4. Ready to go – create and launch campaigns: Our certified team of experts
will take care of the individual design of your SEA campaign. Following your approval, the launch will take place on either the 1st or 15th of the month.
5. Continuous optimisation
We keep an eye on performance and adjust your campaign as required – for lasting, strong results on Google, Bing and other search engines.
6. Reporting included
With daily reporting, you can track how your Google Ads are performing – from click numbers and reach to budget usage. All relevant KPIs are displayed clearly and transparently.
Targeted SEA campaigns with Visable
Whether it’s europages or wer liefert was (wlw): As the operator of the two leading B2B marketplaces and a certified Google partner, we know the challenges our customers face in digital marketing every day.
We combine many years of industry experience with in-depth know-how. Rather than standard solutions, we provide a tailored service that surpasses those of a conventional AdWords agency in many respects. Our SEA campaigns are designed for the long term, transparently measurable and perfectly tailored to your corporate goals. In this way, we ensure that your target group finds you exactly when they actually need to.
Request Google Ads advice now – and tap into specific target groups together.
Real hits – our customers’ success stories
Our customers’ experiences speak for themselves – and show why leading B2B companies like to work with Visable.
As an experienced SEA agency, we make Google Ads effective – and turn clicks into valuable website leads.
Ben Fawcett, Google,
Head of Channel Sales D-A-CH:
“Collaboration on an equal playing field is the success factor in B2B.”
“Visable satisfies the highest standards from Google regarding qualification, training and customer service. And they particularly stand out with their special competence and huge range of specialist knowledge, with a focus on B2B. What’s more, Visable has comprehensive experience in the generation, administration and optimisation of Googe Ads campaigns for small and medium-sized enterprises. We work together with Visable closely and are delighted with the teamwork.”
Yaravi Lopez-Petersen, Microsoft,
Bing SMB – Search Advertising Lead Germany & Spain:
“When experts come together, everyone profits.”
“With Visable, we have an extremely professional partner on board who is specialised in the business customer environment. Their extensive know-how in the B2B industry and their expert competence in the advertising business is what sets this partner apart from the rest. As our experience has shown, this combination, paired with the advertising opportunities of the Bing network, guarantees that Visable customers have the potential to win sales. We’re proud to be working with the specialist for B2B products and services.”
What can we do for you?
We are looking forward to a personal conversation.
