Visable 360
The B2B magazine for digital sales
Visable 360
The B2B magazine for digital sales

Basics

Visable is the competent partner for SMEs in Europe when it comes to online visibility. Here our experts share their basic knowledge about online marketing in the B2B sector with you.

 

workers writing on sticky notes

Basics

Challenges of relaunching a B2B brand

A brand relaunch is like a second chance for ailing B2B companies. This tool can be used to redefine your company, reach additional groups of customers and counteract dwindling sales. However, this often involves a balancing act, requiring a good strategy and experience.

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What exactly is...?

SEO for small and medium-sized enterprises

Basics

What exactly is … search engine optimisation for SMEs?

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Online marketing for small and medium-sized enterprises

Basics

What exactly is … online marketing for SMEs?

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SEA for small and medium-sized enterprises

Basics

What exactly is … search engine advertising for SMEs?

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Content marketing for small and medium-sized enterprises

Basics

What exactly is … content marketing for SMEs?

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Search engine marketing

Bing Ads for B2B

Basics

Microsoft Advertising (Bing Ads) for B2B enterprises: an alternative to Google Ads?

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Colleagues discussing a google ads landing pages

Tips & strategies

Google Ads landing pages for B2B: 6 tips for a better conversion rate

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Google My Business for B2B

Basics

Tap into new B2B customers with Google My Business

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Regulator: Google Search Console

Basics

The Search Console from Google: exciting for every website operator

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SEA for small and medium-sized enterprises

Basics

What exactly is … search engine advertising for SMEs?

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All basics at a glance:

personal talk

Basics

Talk human: B2B brand communication has to be more personal

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woman records voice note

Basics

Voice marketing: relevance for B2B enterprises and how to get started

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woman looks up her e-mails

Basics

Transactional emails in marketing: the better newsletter?

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workers in front of notes

Basics

Agile marketing in the post-corona age: always remain flexible

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businessman contacts supplier

Basics

Native advertising as a B2B strategy

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man gets a notification in the grocerie store

Basics

Geofencing as a marketing tool for B2B companies

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People are bidding on opjects

Basics

SEA trend of Smart Bidding: automatic bidding strategies

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businessman is reading books

Basics

Storytelling for B2B: tips and examples of successful stories

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Management presenting the brand relaunch

Basics

3 successful B2B brand relaunches

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Marketing manager using artificial intelligence

Basics

The potential of artificial intelligence for online marketing

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Re-usable coffee cup as a promotional article

Basics

Sustainable marketing: 5 campaigns which stand for green change

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TikTok on the mobile phone

Basics

B2B marketing with TikTok: does it make sense?

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laptop with info graphic

Basics

Why infographics are a powerful marketing tool

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woman with a board of ideas

Basics

Developing a corporate identity: basics and tips

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farm tractor with seed drill

Basics

Content seeding for B2B: challenges and opportunities

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woman choosing a product

Basics

Neuromarketing: 5 practical tips

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man recives a push message

Basics

Push notifications: effective marketing tool for B2B?

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Delivery services are profiting in the corona crisis

Basics

The winners of the corona crisis: these 5 B2B enterprises have profited

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Case studies in B2B marketing: why case studies are good to have

Basics

Case studies in B2B marketing: why case studies are good to have

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Man using Google on a laptop

Basics

Featured snippets and rich snippets: attention in the search results

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A B2B influencer in front of the camera

Basics

Where is B2B influencer marketing headed in 2020?

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Buyer selecting a supplier

Basics

Supplier selection: these 5 factors influence B2B decision-makers

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Woman receiving account-based marketing on her smartphone

Basics

Account-based marketing for B2B: requirements and benefits

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Woman working on content marketing strategy

Basics

B2B content marketing: set-up, strategies, trends

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Man reading a white paper on a tablet

Basics

White paper marketing for B2B: how to communicate concrete solutions

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tracking cookies need to be adjusted

Basics

Tracking cookies are out – consequences for affiliate marketing

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Google updates

Basics

Google algorithm update: its impact and what changes BERT brings along

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Designer drawing a buyer persona

Basics

B2B: how you can create effective buyer personas

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Google My Business for B2B

Basics

Tap into new B2B customers with Google My Business

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Banner advertising in B2B

Basics

Banner advertising for B2B: how successful is banner advertising?

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Retargeting for B2B

Basics

Retargeting for B2B: advertising without scattering loss

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Backlinks: effective link building for B2B

Basics

Backlinks: effective link building for B2B

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Sales funnel in B2B

Basics

Sales funnel in B2B marketing: turning potential into actual customers

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Social media marketing for SMEs

Basics

Why social media marketing is important for SMEs

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Regulator: Google Search Console

Basics

The Search Console from Google: exciting for every website operator

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SEO for small and medium-sized enterprises

Basics

What exactly is … search engine optimisation for SMEs?

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Online marketing for small and medium-sized enterprises

Basics

What exactly is … online marketing for SMEs?

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Trainer and attendees in a online marketing workshop

Basics

The most important terms in online marketing

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A content marketing manager at her desk

Basics

Content marketing managers: the right content in the right place

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SEA for small and medium-sized enterprises

Basics

What exactly is … search engine advertising for SMEs?

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Content marketing for small and medium-sized enterprises

Basics

What exactly is … content marketing for SMEs?

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Bing Ads for B2B

Basics

Microsoft Advertising (Bing Ads) for B2B enterprises: an alternative to Google Ads?

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The 7 Ps in marketing

Basics

The 7 Ps in marketing: the larger marketing mix

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Colleagues discussing a brand awareness strategy

Basics

Brand awareness: 3 strategies for B2B enterprises

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