Visable is the competent partner for SMEs in Europe when it comes to online visibility. Here our experts share their basic knowledge about online marketing in the B2B sector with you.
Survey: in-person trade fairs are becoming less significant for companies
Before the corona pandemic, trade fairs were an immensely important marketing and sales tool – especially for B2B companies. But a current survey by Visable shows that conventional trade fairs have become less significant. The younger generation, above all, is relying on digital alternatives.