Hamburg, 6 April 2021 - According to the Association of the German Trade Fair Industry, around 70 percent of all trade fairs had to be cancelled nationwide last year due to the Corona pandemic. A heavy blow, after all, trade fairs are generally regarded as an important instrument for initiating business and presenting new innovations, especially for small and medium-sized enterprises (SMEs). But is this really the case? A recent study by Visable questions the relevance of trade fairs for companies.

Hamburg, 4 March 2021 - Founded in 1932 as the publisher of the reference book "Wer liefert was", Visable has transformed itself in recent years from a publishing house into an agile international internet company. Schmid describes this far-reaching change process in his new book "Mission Wandel: Von einem Old-School-Unternehmen zu einer Tech-Company - die Geschichte einer Transformation". In it, he tells of successes, growing pains and the challenges that arise when start-up mentality meets Hanseatic reserve.

Hamburg, 17 February 2021 - Visable, the provider of the leading online B2B platforms EUROPAGES and wlw (formerly "Wer liefert was"), has expanded its portfolio of online marketing services with a new and powerful tool for lead generation on the web.