Press: Visibility for visable
Press: Visibility for visable

Our story

Since 2019, we have brought together our expertise for customers from medium-sized industrial businesses under the name Visable: As an unique combination of B2B marketplaces and Online Marketing Services tailored specifically to business customers, we help our customers boost their reach and their online sales success as a result.

Visable GmbH is the holding company of the B2B marketplaces europages and wer liefert was (wlw) and currently has more than 500 employees in Hamburg, Berlin, Münster, Paris, Milan, Madrid and Hangzhou.

With wer liefert was (wlw), the leading B2B marketplace in Germany, we have been serving German customers ever since 1932. Our European B2B marketplace europages, founded in 1982, acts as a service provider for business contacts throughout Europe. Both marketplaces have been online since 1995 and reach more than 1.4 million B2B buyers per month.

As a Google Partner with a focus on B2B, we also offer companies additional opportunities to increase their online reach on with targeted Online Marketing Services.

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Our latest press releases

Change in leadership at Visable: Patrick Sostmann to take over from Peter F. Schmid as CEO of Visable Group on January 1, 2026

Press

Change in leadership at Visable: Patrick Sostmann to take over from Peter F. Schmid as CEO of Visable Group on January 1, 2026

Hamburg, December 2nd, 2025 – After more than 13 years at the helm of Visable, Peter F. Schmid will hand over leadership of the Visable Group to Patrick Sostmann, who has been CCO at Visable since June 2025, on January 1, 2026. Visable operates the B2B marketplaces wer liefert was (wlw) and europages. The handover at the top underscores the company's continuous development and its close partnership with Alibaba.com. Sostmann will continue to drive forward the strategy based on AI investments and user orientation, thereby expanding the B2B marketplaces into European market leaders in digital B2 ...

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Alibaba.com invests in B2B platform operator Visable. Both companies intend to help European SMEs accelerate their business through digital commerce

Press

Alibaba.com invests in B2B platform operator Visable. Both companies intend to help European SMEs accelerate their business through digital commerce

Hamburg, 14 November 2023 – Alibaba.com, a leading platform for global business-to-business (B2B) e-commerce and part of Alibaba International Digital Commerce Group, is investing in Visable GmbH, based in Hamburg, Berlin, Münster and Paris. Alibaba.com and Visable will cooperate to accelerate the growth of Visable’s B2B platforms wlw (known as "Wer liefert Was") and europages in Europe by leveraging Alibaba.com’s leadership across technology, e-commerce and experience in international expansion.  

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Alibaba International Digital Commerce Group (AIDC) plans to invest in Visable

Press

Alibaba International Digital Commerce Group (AIDC) plans to invest in Visable

June 21, 2023 - Alibaba International Digital Commerce Group (AIDC) has signed a definitive agreement to invest in Visable, a leading business-to-business (B2B) market platform provider and a portfolio company of Swiss private equity firm Capvis. AIDC is an independently run business group that promotes global digital commerce through its portfolio of platforms. The entity making the investment is based in Singapore. Closing of the transaction is subject to regulatory and anti-trust approvals. Financial details were not disclosed.   

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Find more press releases in our news archive.


Visable in the media

18.01.2025 - Trends transforming B2B e-commerce by 2025 include AI, data analytics, and personalized customer experiences reshaping business operations.

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ActionCo

12.11.2024 - europages has launched new functionalities designed to improve the visibility of companies and facilitate exchanges between buyers and suppliers on its B2B platform.

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08.11.2024 - europages opened a new office in Italy to support local SMEs, offering them new opportunities for international growth through its B2B platform.

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Die Zeit Online

16.08.2024 - Spanish products like food, textiles, and pharmaceuticals are in high demand across Europe, especially in France, Italy, and Portugal, with Europages connecting Spanish suppliers to international buyers.

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29.07.2024 - Europages connects Spanish olive oil producers with international buyers, facilitating market access and potentially addressing these pricing discrepancies. 

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24.07.2024 - A recent study highlights significant price disparities for Spanish extra virgin olive oil across Europe, emphasizing the role of Europages in connecting producers with international buyers. 

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Visable Media Centre

Media Centre

Here is where you can download photo and logo files, footage material and informative graphics.

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For media enquiries

If you have any questions, are looking for an interview partner or would like to be included in our press loop – just write to us. We look forward to hearing from you!

Visable GmbH 

Theresa Fey

Brand & Corporate Communications

ABC-Straße 21
20354 Hamburg
Deutschland
press@visable.com

For media enquiries

If you have any questions, are looking for an interview partner or would like to be included in our press loop – just write to us. We look forward to hearing from you!

Visable GmbH 

Theresa Fey

Brand & Corporate Communications

ABC-Straße 21
20354 Hamburg
Deutschland
press@visable.com

A new umbrella for "Wer liefert was" and Europages

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The new home of our B2B marketplaces and online marketing services is live online. Discover even more ways to extend your reach on the internet at visable.com.

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