Visable 360
The B2B magazine for digital sales
Visable 360
The B2B magazine for digital sales

Basics

Visable is the competent partner for SMEs in Europe when it comes to online visibility. Here our experts share their basic knowledge about online marketing in the B2B sector with you.

 

YouTube Camera Marketing

Basics

YouTube marketing for B2B: relevance and options

B2B decision-makers also fall back on YouTube to research new assets for their company. SMEs should also take advantage of this trend for their video marketing. To save the high production costs for a professional videographer, companies can record their own videos at a relatively affordable price. Here are a few tips on how this can be achieved.

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What exactly is...?

SEO for small and medium-sized enterprises

Basics

What exactly is … search engine optimisation for SMEs?

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Online marketing for small and medium-sized enterprises

Basics

What exactly is … online marketing for SMEs?

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SEA for small and medium-sized enterprises

Basics

What exactly is … search engine advertising for SMEs?

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Content marketing for small and medium-sized enterprises

Basics

What exactly is … content marketing for SMEs?

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Search engine marketing

Bing Ads for B2B

Basics

Microsoft Advertising (Bing Ads) for B2B enterprises: an alternative to Google Ads?

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Colleagues discussing a google ads landing pages

Tips & strategies

Google Ads landing pages for B2B: 6 tips for a better conversion rate

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Google My Business for B2B

Basics

Tap into new B2B customers with Google My Business

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Regulator: Google Search Console

Basics

The Search Console from Google: exciting for every website operator

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SEA for small and medium-sized enterprises

Basics

What exactly is … search engine advertising for SMEs?

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All basics at a glance:

buying centre

Basics

The buying centre within B2B marketing: the group of all decision-makers

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key speaker

Basics

Keynote speakers as a marketing measure: becoming experts through talks

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Tracking for websites: what Google Tag Manager can do for you

Basics

Tracking for websites: what Google Tag Manager can do for you

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in-person trade fairs

Basics

Survey: in-person trade fairs are becoming less significant for companies

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young workers

Basics

Generation Z: how companies should adapt their brand for digital natives

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seals and certificates

Basics

B2B marketing using seals and certificates – which ones there are and what they can accomplish

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Google sign

Basics

UTM parameters: tracking those who access your content

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Chatbots

Basics

Chatbots in marketing: new opportunities for lead generation

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co-workers coding

Basics

Marketing automation: real-life examples and tips for using it

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B2B event marketing

Basics

B2B event marketing: how it works both offline and online

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twins in the office

Basics

Duplicate content: good Google rankings are in danger

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kids football sponsor

Basics

Sponsoring in the B2B segment: a complement to the marketing mix that makes sense

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bicycle with social media logo

Basics

Companies are neglecting social networks for business contacts

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people at an award ceremony

Basics

Industry awards: what are awards good for in B2B marketing?

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workers writing on sticky notes

Basics

Challenges of relaunching a B2B brand

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personal talk

Basics

Talk human: B2B brand communication has to be more personal

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woman records voice note

Basics

Voice marketing: relevance for B2B enterprises and how to get started

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woman looks up her e-mails

Basics

Transactional emails in marketing: the better newsletter?

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workers in front of notes

Basics

Agile marketing in the post-corona age: always remain flexible

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businessman contacts supplier

Basics

Native advertising as a B2B strategy

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man gets a notification in the grocerie store

Basics

Geofencing as a marketing tool for B2B companies

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marketing agency with viral presentation

Basics

Viral B2B marketing: catchy ideas

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workers with packages

Basics

Returns management in B2B: goals and measures

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People are bidding on opjects

Basics

SEA trend of Smart Bidding: automatic bidding strategies

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businessman is reading books

Basics

Storytelling for B2B: tips and examples of successful stories

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Management presenting the brand relaunch

Basics

3 successful B2B brand relaunches

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Marketing manager using artificial intelligence

Basics

The potential of artificial intelligence for online marketing

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Re-usable coffee cup as a promotional article

Basics

Sustainable marketing: 5 campaigns which stand for green change

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TikTok on the mobile phone

Basics

B2B marketing with TikTok: does it make sense?

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laptop with info graphic

Basics

Why infographics are a powerful marketing tool

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woman with a board of ideas

Basics

Developing a corporate identity: basics and tips

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farm tractor with seed drill

Basics

Content seeding for B2B: challenges and opportunities

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woman choosing a product

Basics

Neuromarketing: 5 practical tips

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man recives a push message

Basics

Push notifications: effective marketing tool for B2B?

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Delivery services are profiting in the corona crisis

Basics

The winners of the corona crisis: these 5 B2B enterprises have profited

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Case studies in B2B marketing: why case studies are good to have

Basics

Case studies in B2B marketing: why case studies are good to have

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Man using Google on a laptop

Basics

Featured snippets and rich snippets: attention in the search results

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A B2B influencer in front of the camera

Basics

Where is B2B influencer marketing headed in 2020?

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Buyer selecting a supplier

Basics

Supplier selection: these 5 factors influence B2B decision-makers

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Woman receiving account-based marketing on her smartphone

Basics

Account-based marketing for B2B: requirements and benefits

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Woman working on content marketing strategy

Basics

B2B content marketing: set-up, strategies, trends

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Man reading a white paper on a tablet

Basics

White paper marketing for B2B: how to communicate concrete solutions

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tracking cookies need to be adjusted

Basics

Tracking cookies are out – consequences for affiliate marketing

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Google updates

Basics

Google algorithm update: its impact and what changes BERT brings along

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