SME-Spotlight
The B2B magazine for digital sales

SME-Spotlight
The B2B magazine for digital sales

1x1 B2B

Visable is the specialist online visibility partner for SMEs in Europe. Here, our experts share their fundamental expertise in the B2B sector, for instance, on the topic of online marketing.

marketing meeting at the office

According to the B2BEST Barometer, the willingness of wholesalers and manufacturers to invest continues unabated, despite all the price pressures. Increasing efficiency and selecting the right channels were given as the greatest challenges. Read here which marketing opportunities in B2B are being used the most.

Pandemic, war and inflation: the B2B learnings from crises

marketing meeting at the office

wlw Barometer Q3

women on device

barometer wlw

What exactly is...?

SEO for small and medium-sized enterprises

Online marketing for small and medium-sized enterprises

SEA for small and medium-sized enterprises

Content marketing for small and medium-sized enterprises

Search engine marketing

Bing Ads for B2B

Colleagues discussing a google ads landing pages

Google My Business for B2B

Regulator: Google Search Console

SEA for small and medium-sized enterprises

All articles in this section at a glance:

Pandemic, war and inflation: the B2B learnings from crises

marketing meeting at the office

wlw Barometer Q3

QR code marketing: opportunities and examples

women doing presentation

men in office

women on device

barometer wlw

men with labtop

wlw Barometer Q1 2023

Professionals are discussing during meeting

meeting

Office employee

Colleagues discussing something

livestreaming in the office

Colleagues talking about a new programme

warehouse staff count solar panels

management meeting

award ceremony

chocolate cookies

marketing meeting at the office

Man looking on his laptop

Male and female colleague looking together on computer

woman with headset

Man with laptop in the prodcution

Google building

woman working on computer

co-workers working with post-its

Business lady with smartphone

co-workers looking forward on desktop

man smiling in front of laptop

Google desktop

bycicle race

man with laptop and smart phone

Google sign

European flags

smartphone with apps

alphabetic folders

woman with laptop and phone

playing chess

Google Analytics 4: tracking without cookies

tax calculating

man on social media

New sales methods: the meaning of remote selling, virtual sales and social selling

YouTube Camera Marketing

buying centre

key speaker

google tag manager

in-person trade fairs

young workers

seals and certificates

marketing team discussing strategies

workers working with a whiteboard

Google UTM parameter

Chatbots

co-workers coding

B2B event marketing

twins in the office

kids football sponsor

people at an award ceremony

workers writing on sticky notes

personal talk

woman records voice note

woman looks up her e-mails

workers in front of notes

businessman contacts supplier

man gets a notification in the grocerie store

marketing agency with viral presentation

workers with packages

People are bidding on opjects

businessman is reading books

Marketing manager using artificial intelligence

Re-usable coffee cup as a promotional article

TikTok on the mobile phone

laptop with info graphic

woman with a board of ideas

farm tractor with seed drill

woman choosing a product

man recives a push message

Delivery services are profiting in the corona crisis

Case studies in B2B marketing: why case studies are good to have

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