Visable 360
The B2B magazine for digital sales
Visable 360
The B2B magazine for digital sales

Basics

Visable is the competent partner for SMEs in Europe when it comes to online visibility. Here our experts share their basic knowledge about online marketing in the B2B sector with you.

 

bycicle race

Basics

Dialogue media in the fast lane: online marketing and similar are more significant than traditional advertising for the first time

At 20.4 billion euros, companies spent for the first time more for online marketing, print mailings and telephone marketing in 2020 than for traditional advertising, which amounted to 18.9 billion euros. With a growth of 14 per cent, online marketing is the big winner of the pandemic year.

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What exactly is...?

SEO for small and medium-sized enterprises

Basics

What exactly is … search engine optimisation for SMEs?

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Online marketing for small and medium-sized enterprises

Basics

What exactly is … online marketing for SMEs?

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SEA for small and medium-sized enterprises

Basics

What exactly is … search engine advertising for SMEs?

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Content marketing for small and medium-sized enterprises

Basics

What exactly is … content marketing for SMEs?

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Search engine marketing

Bing Ads for B2B

Basics

Microsoft Advertising (Bing Ads) for B2B enterprises: an alternative to Google Ads?

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Colleagues discussing a google ads landing pages

Tips & strategies

Google Ads landing pages for B2B: 6 tips for a better conversion rate

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Google My Business for B2B

Basics

Tap into new B2B customers with Google My Business

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Regulator: Google Search Console

Basics

The Search Console from Google: exciting for every website operator

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SEA for small and medium-sized enterprises

Basics

What exactly is … search engine advertising for SMEs?

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All basics at a glance:

man with laptop and smart phone

Basics

Survey: this is the new digital customer

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Google  sign

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Google Sites: an easy way to your first website

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European flags

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B2B marketing: how to successfully build up a multi-language website

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smartphone  with apps

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Later, Canva and friends: helpful social media marketing tools

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alphabetic folders

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Good address management: the foundation for campaign success

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woman with laptop and phone

Basics

People-based marketing: harmonised ad messages on all end devices

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tax calculating

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Digital business models: which taxes and fees can be expected

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man on social media

Basics

Facebook, Instagram and similar: e-commerce in social networks

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New sales methods: the meaning of remote selling, virtual sales and social selling

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New sales methods: the meaning of remote selling, virtual sales and social selling

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YouTube Camera Marketing

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YouTube marketing for B2B: relevance and options

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buying centre

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The buying centre within B2B marketing: the group of all decision-makers

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key speaker

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Keynote speakers as a marketing measure: becoming experts through talks

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google tag manager

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Tracking for websites: what Google Tag Manager can do for you

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in-person trade fairs

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Survey: in-person trade fairs are becoming less significant for companies

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young workers

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Generation Z: how companies should adapt their brand for digital natives

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seals and certificates

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B2B marketing using seals and certificates – which ones there are and what they can accomplish

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marketing team discussing strategies

Basics

B2B marketing attribution: divvying up advertising budgets cleverly

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workers working with a whiteboard

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The PESO model: 4 types of content distribution

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Google UTM parameter

Basics

UTM parameters: tracking those who access your content

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Chatbots

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Chatbots in marketing: new opportunities for lead generation

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co-workers coding

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Marketing automation: real-life examples and tips for using it

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B2B event marketing

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B2B event marketing: how it works both offline and online

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twins in the office

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Duplicate content: good Google rankings are in danger

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kids football sponsor

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Sponsoring in the B2B segment: a complement to the marketing mix that makes sense

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bicycle with social media logo

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Companies are neglecting social networks for business contacts

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people at an award ceremony

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Industry awards: what are awards good for in B2B marketing?

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workers writing on sticky notes

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Challenges of relaunching a B2B brand

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personal talk

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Talk human: B2B brand communication has to be more personal

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woman records voice note

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Voice marketing: relevance for B2B enterprises and how to get started

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woman looks up her e-mails

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Transactional emails in marketing: the better newsletter?

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workers in front of notes

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Agile marketing in the post-corona age: always remain flexible

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businessman contacts supplier

Basics

Native advertising as a B2B strategy

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man gets a notification in the grocerie store

Basics

Geofencing as a marketing tool for B2B companies

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marketing agency with viral presentation

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Viral B2B marketing: catchy ideas

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workers with packages

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Returns management in B2B: goals and measures

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People are bidding on opjects

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SEA trend of Smart Bidding: automatic bidding strategies

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businessman is reading books

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Storytelling for B2B: tips and examples of successful stories

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Management presenting the brand relaunch

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3 successful B2B brand relaunches

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Marketing manager using artificial intelligence

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The potential of artificial intelligence for online marketing

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Re-usable coffee cup as a promotional article

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Sustainable marketing: 5 campaigns which stand for green change

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TikTok on the mobile phone

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B2B marketing with TikTok: does it make sense?

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laptop with info graphic

Basics

Why infographics are a powerful marketing tool

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woman with a board of ideas

Basics

Developing a corporate identity: basics and tips

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farm tractor with seed drill

Basics

Content seeding for B2B: challenges and opportunities

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A new umbrella for "Wer liefert was" and Europages

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