SME-Spotlight
The B2B magazine for digital sales
SME-Spotlight
The B2B magazine for digital sales

1x1 B2B

Visable is the specialist online visibility partner for SMEs in Europe. Here, our experts share their fundamental expertise in the B2B sector, for instance, on the topic of online marketing. 

 

marketing meeting at the office

Basics

Survey: these are the biggest challenges in B2B marketing for 2022

According to the B2BEST Barometer, the willingness of wholesalers and manufacturers to invest continues unabated, despite all the price pressures. Increasing efficiency and selecting the right channels were given as the greatest challenges. Read here which marketing opportunities in B2B are being used the most.

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Pandemic, war and inflation: the B2B learnings from crises

Basics

Pandemic, war and inflation: the B2B learnings from crises

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marketing meeting at the office

1x1 B2B

Survey: these are the biggest challenges in B2B marketing for 2022

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women on device

Basics

Marketers worried: Apple is removing tracking parameters from URLs

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What exactly is...?

SEO for small and medium-sized enterprises

Basics

What exactly is … search engine optimisation for SMEs?

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Online marketing for small and medium-sized enterprises

Basics

What exactly is … online marketing for SMEs?

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SEA for small and medium-sized enterprises

Basics

What exactly is … search engine advertising for SMEs?

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Content marketing for small and medium-sized enterprises

Basics

What exactly is … content marketing for SMEs?

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Search engine marketing

Bing Ads for B2B

Basics

Microsoft Advertising (Bing Ads) for B2B enterprises: an alternative to Google Ads?

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Colleagues discussing a google ads landing pages

Tips & strategies

Google Ads landing pages for B2B: 6 tips for a better conversion rate

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Google My Business for B2B

Basics

Tap into new B2B customers with Google My Business

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Regulator: Google Search Console

Basics

The Search Console from Google: exciting for every website operator

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SEA for small and medium-sized enterprises

Basics

What exactly is … search engine advertising for SMEs?

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All articles in this section at a glance: 

Pandemic, war and inflation: the B2B learnings from crises

Basics

Pandemic, war and inflation: the B2B learnings from crises

Read now
marketing meeting at the office

1x1 B2B

Survey: these are the biggest challenges in B2B marketing for 2022

Read now
QR code marketing: opportunities and examples

Basics

QR code marketing: opportunities and examples

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women doing presentation

Basics

Data processing for e-commerce: which data is relevant

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men in office

Basics

Black Friday marketing: the most important B2B tips

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women on device

Basics

Marketers worried: Apple is removing tracking parameters from URLs

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men with labtop

Basics

Emojis in B2B marketing: trend or no-go?

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wlw Barometer Q1 2023

Basics

US exports and search for tamper-proof products soar

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Professionals are discussing during meeting

Basics

No flash in the pan: sustainability continues to play an important role in companies

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meeting

Basics

Green marketing: how it works and who is harnessing it best

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Office employee

Basics

Green entrepreneurship: five start-ups with sustainability ideas for sourcing and logistics

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Colleagues discussing something

Basics

Google Bard and others: 5 alternatives to ChatGPT

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livestreaming in the office

Basics

Strategic integration of corporate influencers as B2B brand ambassadors

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Colleagues talking about a new programme

Basics

ChatGPT & AI: the start of the AI revolution for SMEs?

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warehouse staff count solar panels

Basics

wlw: these were the 5 most popular B2B products in 2022

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management meeting

Basics

Putting the brakes on the B2B marketing budget – employer branding becoming more important

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award ceremony

Basics

BoB Award: what makes the B2B marketing of the gold winners stand out

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chocolate cookies

Basics

Cookies: Google is not sending them to the gallows just yet for their Chrome browser

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marketing meeting at the office

Basics

Survey: these are the biggest challenges in B2B marketing for 2022

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Man looking on his laptop

Basics

The content commerce trend: linking content marketing with e-commerce

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Male and female colleague looking together on computer

Basics

Programmatic advertising: the pros and cons of this marketing trend

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woman with headset

Basics

Potential of digitalisation and automation for the salesforce

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Man with laptop in the prodcution

Basics

Sourcing Activity Barometer: how buying behaviour is changing

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Google building

Basics

Performance Max – the autopilot for Google Ads

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woman working on computer

Basics

Digital experience platforms: benefits for the customer journey

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co-workers working with post-its

Basics

Survey: small and medium-sized B2B enterprises are neglecting their brand image

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Business lady with smartphone

Basics

Mobile marketing: NFTs, Metaverse and other trends for 2022

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co-workers looking forward on desktop

Basics

Forecast for 2022: 7 trends in B2B online marketing

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man smiling in front of laptop

Basics

Customer success: making customers more successful

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Google desktop

Basics

The Google page experience will soon become a ranking factor on computers

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Google logo

Basics

SEO checklists from Google: tips for beginners and pros

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Google logo

Basics

Google announces more Core Updates

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Google logo

Basics

Google results: what the new rankings look like

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bycicle race

Basics

Dialogue media in the fast lane: online marketing and similar are more significant than traditional advertising for the first time

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man with laptop and smart phone

Basics

Survey: this is the new digital customer

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Google sign

Basics

Google Sites: an easy way to your first website

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European flags

Basics

B2B marketing: how to successfully build up a multi-language website

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smartphone with apps

Basics

Later, Canva and friends: helpful social media marketing tools

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alphabetic folders

Basics

Good address management: the foundation for campaign success

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woman with laptop and phone

Basics

People-based marketing: harmonised ad messages on all end devices

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playing chess

Basics

Marketing operations management: the set-up of more effective and efficient marketing processes

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Google Analytics 4: tracking without cookies

Basics

Google Analytics 4: tracking without cookies

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tax calculating

Basics

Digital business models: which taxes and fees can be expected

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man on social media

Basics

Facebook, Instagram and similar: e-commerce in social networks

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New sales methods: the meaning of remote selling, virtual sales and social selling

Basics

New sales methods: the meaning of remote selling, virtual sales and social selling

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YouTube Camera Marketing

Basics

YouTube marketing for B2B: relevance and options

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buying centre

Basics

The buying centre within B2B marketing: the group of all decision-makers

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key speaker

Basics

Keynote speakers as a marketing measure: becoming experts through talks

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google tag manager

Basics

Tracking for websites: what Google Tag Manager can do for you

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in-person trade fairs

Basics

Survey: in-person trade fairs are becoming less significant for companies

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young workers

Basics

Generation Z: how companies should adapt their brand for digital natives

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seals and certificates

Basics

B2B marketing using seals and certificates – which ones there are and what they can accomplish

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marketing team discussing strategies

Basics

B2B marketing attribution: divvying up advertising budgets cleverly

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workers working with a whiteboard

Basics

The PESO model: 4 types of content distribution

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Google UTM parameter

Basics

UTM parameters: tracking those who access your content

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Chatbots

Basics

Chatbots in marketing: new opportunities for lead generation

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co-workers coding

Basics

Marketing automation: real-life examples and tips for using it

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B2B event marketing

Basics

B2B event marketing: how it works both offline and online

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twins in the office

Basics

Duplicate content: good Google rankings are in danger

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kids football sponsor

Basics

Sponsoring in the B2B segment: a complement to the marketing mix that makes sense

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bicycle with social media logo

Basics

Companies are neglecting social networks for business contacts

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people at an award ceremony

Basics

Industry awards: what are awards good for in B2B marketing?

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workers writing on sticky notes

Basics

Challenges of relaunching a B2B brand

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personal talk

Basics

Talk human: B2B brand communication has to be more personal

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woman records voice note

Basics

Voice marketing: relevance for B2B enterprises and how to get started

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woman looks up her e-mails

Basics

Transactional emails in marketing: the better newsletter?

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workers in front of notes

Basics

Agile marketing in the post-corona age: always remain flexible

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businessman contacts supplier

Basics

Native advertising as a B2B strategy

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man gets a notification in the grocerie store

Basics

Geofencing as a marketing tool for B2B companies

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marketing agency with viral presentation

Basics

Viral B2B marketing: catchy ideas

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workers with packages

Basics

Returns management in B2B: goals and measures

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People are bidding on opjects

Basics

SEA trend of Smart Bidding: automatic bidding strategies

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businessman is reading books

Basics

Storytelling for B2B: tips and examples of successful stories

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Management presenting the brand relaunch

Basics

3 successful B2B brand relaunches

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Marketing manager using artificial intelligence

Basics

The potential of artificial intelligence for online marketing

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Re-usable coffee cup as a promotional article

Basics

Sustainable marketing: 5 campaigns which stand for green change

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TikTok on the mobile phone

Basics

B2B marketing with TikTok: does it make sense?

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laptop with info graphic

Basics

Why infographics are a powerful marketing tool

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woman with a board of ideas

Basics

Developing a corporate identity: basics and tips

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farm tractor with seed drill

Basics

Content seeding for B2B: challenges and opportunities

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woman choosing a product

Basics

Neuromarketing: 5 practical tips

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man recives a push message

Basics

Push notifications: effective marketing tool for B2B?

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Delivery services are profiting in the corona crisis

Basics

The winners of the corona crisis: these 5 B2B enterprises have profited

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Case studies in B2B marketing: why case studies are good to have

Basics

Case studies in B2B marketing: why case studies are good to have

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