Visionary with online experience – the management team from Visable
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Patrick Sostmann,
CEO
Since January 2026 Patrick Sostmann has been CEO at Visable.
From 2017 to 2021, he was Chief Sales Officer at Visable and was instrumental in driving marketplace growth. Following stints as CEO at Kaffee Partner and LR Health & Beauty Systems, he returned to Visable in 2025 with expanded responsibilities as Chief Commercial Officer. His career began at McKinsey & Company, followed by an MBA at IESE Business School.
With his sound management experience and strong customer focus, Patrick Sostmann drives the further development of our B2B marketplaces wer liefert was (wlw) and europages forward.
Volker Wahl,
CFO
As CFO, Volker Wahl has been responsible for controlling at the company as well as finance & accounting since January 2019. He came to the company from kfzteile24 GmbH where, as CFO, he was responsible for expanding the finance department.
Early in his career, he held different positions at several sites of the consultancy firm, Bain & Company. Following this, he built up the finance department of Congstar GmbH during its growth from a start-up to a leading telecommunications company. In 2012, he moved to Hotel Reservation Service (HRS), where he was also responsible for the finance department and drove the internationalization of the company as well as the integration of the acquisition hotel.de AG. Volker Wahl is a qualified industrial engineer.
Rongxun Zhao,
CTO
Rongxun Zhao has over 18 years of professional experience in Software Engineering and AI, with expertise in both B2B and B2C cross-border and local business models.
After obtaining his Master’s degree in Software Engineering from Zhejiang University, he began his career at a Japanese software company, followed by work in SaaS software development at IBM. In 2011, he joined Alibaba in the AliExpress division, and in 2022, he moved to Lazada. Before joining Visable, he served as CTO, where he developed the new Miravia platform from scratch in Madrid. He has led teams globally and has lived and worked in both Asia and Europe.
Niclas von Buchwaldt,
CHRO
Niclas von Buchwaldt has been Chief Human Resources Officer at Visable since June 2024 and is responsible for all HR-related issues at locations around the globe.
After graduating with a degree in economics and having worked in Germany, Russia and Chile, he began his career at the management consultancy CapGemini Ernst & Young in the area of ‘People & Change Management’, where he worked as a consultant on major transformation projects for over five years. He then spent 16 years at Telefonica o2 in various management positions in Customer Service, Sales and most recently as Director of Human Resources. He played a key role in the mergers with the companies Alice/HanseNet and E-Plus. One of his tasks was to consolidate and digitalise the HR departments of Telefonica o2 and E-Plus as part of the post-merger integration. Subsequently, Mr von Buchwaldt was responsible for the global People Operations units at SIXT as Vice President.
Christian Nink,
CRO
Christian Nink has been Chief Revenue Officer at Visable since January 2026. In his role, he is responsible for all active sales channels in Europe as well as revenue operations, lead management and brand & communications.
Before joining Visable, he was VP Revenue at Yousign, where he was responsible for direct & indirect sales, marketing, pre-sales, customer success and support worldwide. His other positions include VP of Sales EMEA at Wire and leading management roles at Oracle, VMware and New Relic.
Christian Nink has more than ten years of international management experience in the B2B environment and stands for scalable go-to-market strategies and sustainable revenue growth.
Shuxin Li,
CPO
Shuxin Li (Claire) has been Chief Product Officer at Visable since January 2026 and is responsible for Product Strategy and Buyer Growth. In parallel, she holds global responsibility for Buyer Growth at alibaba.com.
Shuxin Li brings a strong track record in growth and product leadership. After graduating from Jilin University with a degree in Marketing, she began her career at NetEase and ByteDance (TikTok), where she built up the growth strategy division and played a key role in scaling several apps in the Chinese market. She joined alibaba.com in 2021 and, in 2024, led the European trade campaigns, significantly increasing daily orders.
With her international experience, Shuxin Li combines data-driven product development with sustainable, long-term growth.
