Visable is the competent partner for SMEs in Europe when it comes to online visibility. Here our experts share their basic knowledge about online marketing in the B2B sector with you.
Storytelling for B2B: tips and examples of successful stories
Stories communicate experiences and emotions. This makes them both informative and exciting. These two characteristics can also be useful for the Marketing team when it comes to acquiring B2B customers. It uses storytelling to guide the interest of persons, who are involved with decision-making, towards a product or service. Find out here how this works.