Visable 360
The B2B magazine for digital sales
Visable 360
The B2B magazine for digital sales

Interviews

Visable is an expert for online visibility in the B2B sector. Therefore we exchange experiences and success stories with industry professionals. Here you can find our interviews.

 

Visable customer Steffi Leinigen, CEO

Interviews

Why we still need International Women's Day after 113 years

International Women's Day first took place on 19 March 1911 and has been celebrated on the 8th of March since 1921. It originated as an initiative of socialist organisations that fought for equal rights, the right to vote for women as well as the emancipation of female workers.       

Even if you think that it should no longer be an issue in 2024, the statistics show that we are still a long way from equality, for example in a professional context. According to the EU Gender Equality Index, Denmark, Sweden and the Netherlands are leading the way here. Data for G ...

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Experts tell: Know-how in online marketing 

Interview customer experience management

Interviews

“Customer experience management has its competitive advantages”

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Colleagues looking at a B2B facebook page

Interviews

“Facebook is really important for the B2B segment!”

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Colleagues talking about data

Interviews

“If you can read data, you can understand the customer”

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Experiences

Visable customer John Biesterfeld, founder and CEO of Bieglo

Interviews

Experiences with wlw: John Biesterfeld from BIEGLO

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Visable customer Robert Pouget, managing director of Pouget Rails

Interviews

Pouget Rails: Export on the right track

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All of our interviews at a glance:

Visable customer Steffi Leinigen, CEO

Interviews

Why we still need International Women's Day after 113 years

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Visable customer Mrs Isabel Grupp, Plastro Mayer GmbH

Interviews

International Women's Day: 
Customer interview with Isabel Grupp, Managing Director of Plastro Mayer GmbH

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Visable customer CIC

Interviews

CIC Weissach: Sales of pneumatic components continue thanks to global visibility through the wlw platform

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Visable customer Mrs Isable Grupp, Plastro Mayer GmbH

Interviews

Plastro Mayer GmbH:
A plastics all-rounder from Baden-Wuerttemberg about the necessity of a solid online visibility

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Visable customer Mr. Bartłomiej Melon, GRIST 99 PRINTING HOUSE

Interviews

GRIST 99 PRINTING HOUSE: 
Polish medium and high volume offset specialist

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Visable customer Fatih Mutlu, CO - Founder of Fanuva Global

Interviews

Fanuva Global: 
Leading Furniture Factory in Turkey

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greetings

Interviews

"Employer Branding – es ist keine 'Das ist, wer ich sein möchte'-Show"

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Visable customer Torsten Wolschendorf, Managing Director of PROTOTEC

Interviews

PROTOTEC: The 3D printing experts in Germany

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Visable customer Patrycja Bylak, COO of RBECO

Interviews

RBECO, accompanying international manufacturers in reducing their carbon footprint thanks to sustainable packaging

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Visable customer John Biesterfeld, CEO and founder of BIEGLO

Interviews

BIEGLO achieves strong growth with niche product

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woman buying online

Interviews

“Our customers’ purchasing power is increasingly moving online – here is where we have to be present.”

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Peter F. Schmid

Interviews

From a publishing house to a European tech company: Peter F. Schmid on Visable’s 90-year history

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Adrian Klotz

Interviews

“Digital customer communication is the best way to go in every kind of crisis.”

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Visable customer Marie Odile Hecht, Managing Director at Cosmoya

Interviews

"Today half of the requests we receive are administered by EUROPAGES and these requests are often relevant."

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girl with VR glasses

Interviews

“Metaverse simplifies the selling process immensely.”

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colleagues at the office

Interviews

“The statements made by staff are genuine and credible.”

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Visable customer Thomas Sepp, CEO from eKiosk GmbH

Interviews

eKiosk from Dresden: A newsstand for better communication

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apps on smartphone

Interviews

“Instagram and YouTube are part of digital life for decision-makers.”

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Chinese flag

Interviews

“A Chinese native speaker is an absolute must.”

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interview with the winners

Interviews

“The DIMA award has already led to a higher interest in our products.”

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interview with the winners

Interviews

“DIMA gives our employees a motivational boost.”

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interview with the winners

Interviews

“The order is completed after just a few clicks.”

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interview with the winners

Interviews

“Our redemption system is now being used in 50 countries.”

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peter f. schmid

Interviews

“I’ve never been more convinced or amazed by the potential of SMEs to innovate.”

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woman with virtual reality glasses

Interviews

“There are currently 13 different sales channels being used.”

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Visable customer Sercan Kamil NERGİZCİ, Export Sales Executive at Silcap Silicone Kitchenware

Interviews

Believers that quality is not a result, but a continuous search!

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man  with an  e-scooter

Interviews

“The ‘as-a-service’ way of thinking is currently the most exciting digital business model.”

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Visable customer Stefan Hahn, Managing Director Walloschke Oberflächentechnik GmbH

Interviews

Walloschke Oberflächentechnik GmbHTransforming surfaces 

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Visable customer Maximilian Schaaf, Managing Director from Mario Schaaf GmbH & Co. KG

Interviews

Mario Schaaf’s springs for technical purposes: Playing a leading role for decades 

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woman running

Interviews

“We live in a time of unlimited possibilities”

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person explaining

Interviews

“Employee development is just as important as product development”

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sale person talking

Interviews

“Salespersons who can identify the emotions of their customers earn higher salaries.”

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B2B service

Interviews

“B2B services have to be communicated with transparency and emotion.”

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Peter F. Schmid

Interviews

Interview with Visable’s CEO Peter F. Schmid: “It takes a critical mass of people willing to change.”

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SME attending an virtual event

Interviews

“B2B brands can also generate unique virtual experiences.”

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Visable customer Sandhya Singh, Sales & Marketing Development at URM

Interviews

URM, speaking the language of their customers

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workers discussing marketing budget

Interviews

Sinking B2B marketing budgets – what now? An expert explains alternatives

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Visable customer Marian Leinigen, CEO

Interviews

Normteile Leinigen: Proximity to customers in a digital space

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TIK digital fair

Interviews

“Data without a story are not relevant.”

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Google sign

Interviews

“Trust Tokens could become the new standard.”

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workers discussing over the b2b plattform

Interviews

B2B e-commerce: how to successfully manage the transformation

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Colleagues collecting plastic bottles in a park

Interviews

Interview: Purpose-driven marketing for B2B

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Woman presenting crisis communication plan

Interviews

“The corona crisis is catalysing a critical turning point in communication.”

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Visable customer Sabine Kremser, Sales Director from Cooling4u Klima-Kälte & Gastrotechink KG

Interviews

Cooling4u Klima-Kälte & Gastrotechnik KG from Austria:  Experts in cooling for professional kitchens

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Visable customer Christian Frei, CEO from TROX HESCO Schweiz AG

Interviews

TROX HESCO Schweiz AG:  The perfect climate for innovative ideas

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Interview corporate podcast

Interviews

“A podcast is the ideal format for explaining complex products.”

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Colleagues discussing SEO trends

Interviews

SEO trends in B2B: what to expect in 2020

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Google maps on desktop

Interviews

“Local SEO pays off for every B2B company”

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Colleagues discussing good lead management strategy

Interviews

How does good lead management work? An expert explains.

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Expert interview about digital b2b sales

Interviews

How digital are B2B sales? An expert explains

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Colleagues talking about data

Interviews

“If you can read data, you can understand the customer”

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Interview customer experience management

Interviews

“Customer experience management has its competitive advantages”

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Visable customer John Biesterfeld, founder and CEO of Bieglo

Interviews

Experiences with wlw: John Biesterfeld from BIEGLO

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Colleagues looking at a B2B facebook page

Interviews

“Facebook is really important for the B2B segment!”

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Visable customer Thomas Grüner, the owner

Interviews

KADDI LACK proves that great things can come in small packages

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Visable customer Matthias Baving, Head of Sales and Marketing

Interviews

Baving: packaging specialists on the path to success

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Visable customer Robert Pouget, managing director of Pouget Rails

Interviews

Pouget Rails: Export on the right track

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Visable customer Theodoros Lazidis, who is an authorised signatory at Mabanol

Interviews

Mabanol – Diving into the relevant target group 

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Visable customer Peter Birchler, CEO from Silac AG

Interviews

Silac AG, based in Euthal, Switzerland: Creative solutions made of plastic

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A new umbrella for "Wer liefert was" and Europages

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