Visable 360
The B2B magazine for digital sales
Visable 360
The B2B magazine for digital sales

Interviews

Visable is an expert for online visibility in the B2B sector. Therefore we exchange experiences and success stories with industry professionals. Here you can find our interviews.

 

man  with an  e-scooter

Interviews

“The ‘as-a-service’ way of thinking is currently the most exciting digital business model.”

The Digital Mittelstands-Award (DIMA) showcases exemplary digital projects from mid-sized enterprises in the DACH region. The jury consists of six members who have already proven their excellent digital competence – and Dr Holger Schmidt is one of them. The former economic journalist focuses intensively on the topics of platform economics and artificial intelligence (AI) and researches new digital business models.

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Experts tell: Know-how in online marketing 

Interview customer experience management

Interviews

“Customer experience management has its competitive advantages”

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Colleagues looking at a B2B facebook page

Interviews

“Facebook is really important for the B2B segment!”

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Colleagues talking about data

Interviews

“If you can read data, you can understand the customer”

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Experiences

Visable customer John Biesterfeld, founder and CEO of Bieglo

Interviews

Experiences with wlw: John Biesterfeld from BIEGLO

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Visable customer Robert Pouget, managing director of Pouget Rails

Interviews

Pouget Rails: Export on the right track

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All of our interviews at a glance:

Visable customer Stefan Hahn, Managing Director Walloschke Oberflächentechnik GmbH

Interviews

Walloschke Oberflächentechnik GmbHTransforming surfaces 

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Visable customer Maximilian Schaaf, Managing Director from Mario Schaaf GmbH & Co. KG

Interviews

Mario Schaaf’s springs for technical purposes: Playing a leading role for decades 

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woman running

Interviews

“We live in a time of unlimited possibilities”

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person explaining

Interviews

“Employee development is just as important as product development”

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sale person talking

Interviews

“Salespersons who can identify the emotions of their customers earn higher salaries.”

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B2B service

Interviews

“B2B services have to be communicated with transparency and emotion.”

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workers discussing marketing budget

Interviews

Sinking B2B marketing budgets – what now? An expert explains alternatives

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Visable customer Marian Leinigen, CEO

Interviews

Normteile Leinigen: Proximity to customers in a digital space

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TIK digital fair

Interviews

“Data without a story are not relevant.”

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Google sign

Interviews

“Trust Tokens could become the new standard.”

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workers discussing over the b2b plattform

Interviews

B2B e-commerce: how to successfully manage the transformation

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Colleagues collecting plastic bottles in a park

Interviews

Interview: Purpose-driven marketing for B2B

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Woman presenting crisis communication plan

Interviews

“The corona crisis is catalysing a critical turning point in communication.”

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Visable customer John Biesterfeld, CEO and founder of BIEGLO

Interviews

BIEGLO achieves strong growth with niche product

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Visable customer Sabine Kremser, Sales Director from Cooling4u Klima-Kälte & Gastrotechink KG

Interviews

Cooling4u Klima-Kälte & Gastrotechnik KG from Austria:  Experts in cooling for professional kitchens

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Visable customer Christian Frei, CEO from TROX HESCO Schweiz AG

Interviews

TROX HESCO Schweiz AG:  The perfect climate for innovative ideas

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Interview corporate podcast

Interviews

“A podcast is the ideal format for explaining complex products.”

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Colleagues discussing SEO trends

Interviews

SEO trends in B2B: what to expect in 2020

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Google maps on desktop

Interviews

“Local SEO pays off for every B2B company.”

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Colleagues discussing good lead management strategy

Interviews

How does good lead management work? An expert explains.

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Expert interview about digital b2b sales

Interviews

How digital are B2B sales? An expert explains

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Colleagues talking about data

Interviews

“If you can read data, you can understand the customer”

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Interview customer experience management

Interviews

“Customer experience management has its competitive advantages”

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Visable customer John Biesterfeld, founder and CEO of Bieglo

Interviews

Experiences with wlw: John Biesterfeld from BIEGLO

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A new umbrella for "Wer liefert was" and Europages

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