Cosmoya targets companies on a human scale, products with high added resilience, far from the standards of products manufactured on the other side of the world on a large scale.
Marie Odile Hecht, Managing Director at Cosmoya
Tell us about your company's history, and how your products differ from those of your competitors?
I have taken a Galenist approach to cosmetics for the past 20 years and have been based in Bordeaux since 2016. It was during discussions with my colleagues in the cosmetics industry that I realised almost all of the brands in New Aquitaine were formulating their products elsewhere. So naturally, I decided to open a cosmetic formulation laboratory in Bordeaux to enable those brands to create formulations locally. With ten years of experience in supplying and reviewing finished products, I have a 360° vision of products with a strong sense of natural innovation. I hope to offer this original perspective to my clients whilst simultaneously promoting the brands and the raw materials of our beautiful region.
What kind of market developments do you foresee for the future?
Hyper-consumerism, globalisation and hyper-industrialisation is a system that is running out of steam. Cosmoya targets companies on a human scale, products with high added resilience, far from the standards of products manufactured on the other side of the world on a large scale. I am totally convinced that the future lies in small, local structures.
What challenges do you face when marketing your beauty products?
Calling upon research and development, as we do at Cosmoya, is a commitment that takes time. A young brand does not always have funds available for a one-year research cycle before launching its product. Developing your own product rather than chosing a white label is a true challenge. However, this choice can be a decisive advantage when bringing the product to the market. It will make each product unique.
What sales channels do you use?
It is easy to find us on Google and in specialised directories: Cosmétic Valley, the Yellow Pages and europages but we're also present on LinkedIn and Instagram. The professional B2B networks allow us to have a steady flow of requests, with each request being a new and exciting project to discover.
Who are your clients?
Our clients are mainly small entities, you'll find: - Small or new beauty product brands in New Aquitaine, France, but also abroad. - Raw material suppliers who wish to promote their ingredients, and call upon my expertise to do so.
When did you start working with Visable (europages/wlw)?
We began working with Visable at the end of 2021 to increase the visability of my young company.
Was your presence on Visable (europages/wlw) a success and how would you asses the quality of requests you receive? Can you quantify/measure the business that Visable brings to your company?
Nowadays, half of the requests we receive are administered by europages and these requests are often relevant (except when they think I sell raw materials). I have many projects under consideration with companies that have found me through on your platform. That being said, the validation time for a project is often three to six months, so it is still too early to place a figure on the business that has come to us through Visable. Anyway, the visibility strategy in place is successful for the moment.
What marketing activities do you currently use or plan to use?
Today we regularly post on our website, and our LinkedIn and Instagram pages. If the demand decreases, we will run another advertising campaign via Visable or a Google Ads campaign.