Guide Your Prospects Back to You
Guide Your Prospects Back to You
Retargeting is advertising without scatter loss
Speak directly to your target group using Retargeting. With intelligent banner ads, you can precisely address potential customers who have done searches on EUROPAGES in categories that are relevant to you. This enables you to increase your brand’s awareness and, ultimately, your success.
How to stay top of mind – with Retargeting ads
Retargeting gives you a second chance to make a first impression – and it works. Here’s how:
1. A business user searches for “screws”, for example on a B2B marketplace like europages or wer liefert was (wlw).
- They visit a category or product page – and a tracking cookie is placed in their browser.
3. Later, while they browse other websites, this cookie is recognized – and your banner ad is displayed.
It’s simple, relevant and effective. You’re not starting from scratch – you’re continuing a conversation that already began. Need help setting up a tailored retargeting ad campaign? We’re happy to support you. Via e-mail or phone.
Benefits of remarketing: More bang for your buck
Remarketing is more than just a second chance. It’s a smart way to reinforce your message, stay visible during the decision-making process and reach exactly the people who matter. These are the key benefits:
Targeted communication without scatter loss
With remarketing ads, you reach users who’ve already shown interest – for example by visiting a product page on europages. No scatter loss, no cold outreach.
Increased visibility across the web
Your banners appear across external websites – even when your europages profile hasn’t been clicked. This keeps your offer visible to [insert number] B2B decision-makers.
Stronger impact through consistent design
Branded visuals and clear messaging increase recognition and trust. A coherent banner design ensures your presence stands out.
Better recall during long decision cycles
B2B sales take time. With repeated exposure, remarketing keeps your brand top of mind and helps drive more qualified leads.
For more input and inspiration, our magazine offers tips & strategies for successful remarketing and long-term visability in B2B marketing.
Let’s go the extra mile: Your retargeting campaign with Visable
It’s about quality, not quantity – and that holds especially true for retargeting. Together with Visable, you set up a campaign that reaches the right audience across all devices, without putting them off with excessive advertising. These five steps show how we help you create a convincing presence – and how to make your retargeting ads work to your advantage.
1. Let’s talk first: briefing & setup
We begin with a joint setup. You define which countries you want to target, and whether your campaign should link to your europages company profile or your website. This gives us a clear starting point for everything that follows.
2. A good choice: your retargeting campaign
3. Banner design as you like
Strong visuals matter. Our design experts create banners tailored to your brand – recognisable, professional and clearly aligned with your message. A consistent set of visuals strengthens your brand image and makes your ads stand out.
4. Campaign launch when it suits you
We start when you're ready. You define the timing, we take care of the setup. To ensure quality over quantity, we cap display volume to a maximum of 10 banners per user and month. That way, your campaign maintains visibility without oversaturation.
5. Success analysis
Performance matters. After launch, we monitor your campaign closely and provide you with transparent results: visibility achieved, clicks generated, interest sparked.
This structured approach ensures that your message reaches the right audience with clarity and consistency – across all stages of the buying process. Retargeting campaigns can complement classic formats such as Google Ads or other display ads by offering longer visibility and more precise audience targeting in a B2B context.
Make your mark – Your shortcut to more visability
Whether on europages or wer liefert was (wlw) – as the operator of two leading B2B platforms and a certified Google Partner, Visable knows how to turn visibility into results – by helping you reach the right audience and turn visitors into (website) leads.
With smart retargeting advertising, you stay visible at key decision points – across devices, languages and regions. Compared to offers from general retargeting providers or retargeting agencies, we focus on tailored solutions that match the specific needs of B2B communication.
You benefit from precisely placed retargeting ads that support lasting visibility without scatter loss. Questions about your retargeting setup? Feel free to reach out – we’re happy to support you.
What can we do for you?
We are looking forward to a personal conversation.
