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Tips & strategies

post purchase communication

Tips & strategies

Good post-purchase communication: a driver for conversions and customer satisfaction

A survey reveals that shippers still have a way to go when it comes to post-purchase. With the use of a suitable software, shippers can build up their own track-and-trace systems, which automate many tasks and provide their B2B customers with the latest information on an ongoing basis. This improves transparency and customer loyalty.

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google sign

Tips & strategies

Google Search, Google Shopping, Google Display – what these are all about

Google Ads can be placed in different networks: in search engine results as traditional ads, highlighted as shopping ads or as display ads on various websites. What the difference is between these advertising options with Google is explained below.

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google sign

Tips & strategies

Setting up a Google Merchant Center and generating a data feed

Are you a retailer and want to use Google Shopping as a prominent advertising spot? Then you’ll need an additional account for Google Merchant Center. In this way, you can launch promotions of products or present individual deals. Read here how you can set up the Center and feed it with data via Google Sheets or Shopify.

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Basics

YouTube Camera Marketing

Basics

YouTube marketing for B2B: relevance and options

B2B decision-makers also fall back on YouTube to research new assets for their company. SMEs should also take advantage of this trend for their video marketing. To save the high production costs for a professional videographer, companies can record their own videos at a relatively affordable price. Here are a few tips on how this can be achieved.

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buying centre

Basics

The buying centre within B2B marketing: the group of all decision-makers

Large-scale purchases in the B2B field have to be well thought through. Which is why so-called buying centres often make the important purchasing decisions. This makes the centre’s members a key target group. As a strong team, Marketing and Sales can optimally address them. Read here how.

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key speaker

Basics

Keynote speakers as a marketing measure: becoming experts through talks

Versed keynote speakers are ideal brand ambassadors. They are considered experts and enjoy trust among the target group, who also see them as contact persons. This makes speakers important for generating leads. Find out here about what keynote speakers can do for you.

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Interviews

sale person talking

Interviews

“Salespersons who can identify the emotions of their customers earn higher salaries.”

Sellers and buyers will have to make do without in-person negotiations in many cases in 2021. And even after the corona pandemic has subsided will virtual dealings likely continue to make up a large share of the human interaction and communication in procurement and sales. Communication tools such as Zoom or Microsoft Teams have become a part of the new normal in many companies.

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B2B service

Interviews

“B2B services have to be communicated with transparency and emotion.”

The service industry is the largest and fastest-growing area of business in Germany. In 2019, the service sector generated more than two-thirds of the total economic added value. Service marketing, however, must be communicated differently than product marketing. After all, customers of services take their (future) decisions based on different criteria than for products.

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Peter F. Schmid

Interviews

Interview with Visable’s CEO Peter F. Schmid: “It takes a critical mass of people willing to change.”

The digitalisation of many B2B companies has been taking place at a snail’s pace for a long time now. And slowly, many of those responsible are recognising the necessity to actively drive forward their digital transformation. Peter F. Schmid, CEO of Visable GmbH, knows how this process can be a success in the B2B business. Under his leadership, the traditional publishing house Wer liefert was?, with wlw (formerly “Wer liefert was”) and EUROPAGES has become the provider of Europe’s leading B2B online platforms.

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A new umbrella for "Wer liefert was" and Europages

You have been redirected to Visable.

The new home of our B2B marketplaces and online marketing services is live online. Discover even more ways to extend your reach on the internet at visable.com.

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