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Tips & strategies

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Tips & strategies

Google Shopping requirements for your online shop

Through their Google Merchant Account, retailers can make their products visible directly in Google Shopping and thus boost their sales. But to achieve this, they must first satisfy certain requirements. Discover here what these are.

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Tips & strategies

Email Marketing Benchmark 2021 report: how you fare within an industry comparison

Email marketing is an essential channel in the marketing mix. To understand where you can optimise your email marketing strategy, it pays off to take a look at the industry-specific performance indicators.

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Tips & strategies

Reputation marketing: the reputation of a brand

To win credibility and trust among customers, the reputation of a company or its brand plays a leading role. Find out here which measures you can undertake to strengthen the reputation of your company.

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Basics

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Basics

Later, Canva and friends: helpful social media marketing tools

Thanks to social media marketing tools, companies no longer have to display the latest content on each platform separately and individually. This automatisation saves times and prevents errors. The tools which have come out on top for good reason can be read about here.

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Basics

Good address management: the foundation for campaign success

A well-maintained contact databank is essential for a campaign’s success. Which is why good address management has earned a top priority in marketing. It forms the foundation for directly speaking to target groups and persons. Read here how companies can manage addresses in an effective way.

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Basics

People-based marketing: harmonised ad messages on all end devices

With people-based marketing, you can send out the right ad messages at the right time and to the desired end devices of your target customers thanks to an overarching user profile. The requirements for this marketing method and a story of success can be read about here.

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Interviews

Visable customer Stefan Hahn, Managing Director Walloschke Oberflächentechnik GmbH

Interviews

Walloschke Oberflächentechnik GmbHTransforming surfaces 

Its expertise is anything but superficial; this company from Lindlar, near Bergisch Gladbach, Germany, has over 50 years of experience in its specialist field: Walloschke Oberflächentechnik focuses on achieving maximum precision in polishing, brushing and grinding. New, innovative processing techniques are continually being developed – a quality that the surface expert is now making visible through targeted online measures. We talked to Managing Director Stefan Hahn. 

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Visable customer Maximilian Schaaf, Managing Director from Mario Schaaf GmbH & Co. KG

Interviews

Mario Schaaf’s springs for technical purposes: Playing a leading role for decades 

Mario Schaaf GmbH & Co. KG has been producing technical springs for every specification since 1993. The family-owned company, located in Möglingen near Stuttgart, has a wide range of products on offer: its portfolio ranges from fully automated large-scale production to highly individual customised products. Sales take place exclusively via the internet – and are heavily promoted by wlw. We spoke to Managing Director Maximilian Schaaf. 

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Interviews

“We live in a time of unlimited possibilities”

The Digital Mittelstands-Award (DIMA) showcases exemplary digital projects from mid-sized enterprises in the DACH region. The jury consists of six members who have already proven their excellent digital competence – and Oliver Leisse is one of them. He founded an institute for trend research in 2008 and focuses on topics such as digitalisation, innovation and the Internet of Things.

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A new umbrella for "Wer liefert was" and Europages

You have been redirected to Visable.

The new home of our B2B marketplaces and online marketing services is live online. Discover even more ways to extend your reach on the internet at visable.com.

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