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Tips & strategies

business man doing mobile marketing

Tips & strategies

Mobile advertising: budgeting sensibly

The sales for mobile advertising are going through the roof. It comes as no surprise, though – after all, more and more applications are being used on smartphones and tablets, even in a business context. How to go about mobile-optimised marketing and save costs at the same time is explained here.

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Mobile marketing for B2B: strategies and tips

Tips & strategies

Mobile marketing for B2B: strategies and tips

Mobile marketing has gained significant relevance over the past few years – and experts estimate that this trend will continue to grow rapidly in future. Here is where you can find out more about this topic and how you can reach customers.

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market analyse

Tips & strategies

Performing market analyses: what’s good to know

With a professional market analysis, you spare yourself the efforts of launching a new product that no one wants. When it makes sense to perform such an analysis, which methods can be used and how you can best leverage them are explained here.

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Basics

B2B marketing trends 2023: these were the most important topics of the year

Basics

B2B marketing trends 2023: these were the most important topics of the year

In times of stagnating marketing budgets, it is more important than ever to effectively reach your target group. In 2023, a handful of trends appeared on the scene which have become more relevant for many advertisers. Surprisingly, AI is not one of the top trends. Find out more here.

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Pandemic, war and inflation: the B2B learnings from crises

Basics

Pandemic, war and inflation: the B2B learnings from crises

Enterprises have to get used to the development of crises, which come about due to volatile and unpredictable global developments on the markets. Which is why it is better to be prepared for exceptional situations with good crisis management and to react quickly to them. 

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Basics

Getting involved in good causes pays off for companies in many ways

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Interviews

Visable customer Steffi Leinigen, CEO

Interviews

Why we still need International Women's Day after 113 years

International Women's Day first took place on 19 March 1911 and has been celebrated on the 8th of March since 1921. It originated as an initiative of socialist organisations that fought for equal rights, the right to vote for women as well as the emancipation of female workers.       

Even if you think that it should no longer be an issue in 2024, the statistics show that we are still a long way from equality, for example in a professional context. According to the EU Gender Equality Index, Denmark, Sweden and the Netherlands are leading the way here. Data for G ...

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Visable customer Mrs Isabel Grupp, Plastro Mayer GmbH

Interviews

International Women's Day: 
Customer interview with Isabel Grupp, Managing Director of Plastro Mayer GmbH

International Women's Day first took place on 19 March 1911 and has been celebrated on the 8th of March since 1921. It originated as an initiative of socialist organisations that fought for equal rights, the right to vote for women as well as the emancipation of female workers. Even if you think that it should no longer be an issue in 2024, the statistics show that we are still a long way from equality, for example in a professional context. According to the EU Gender Equality Index, Denmark, Sweden and the Netherlands are leading the way here. Data for Germany shows that the proportion o ...

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Visable customer CIC

Interviews

CIC Weissach: Sales of pneumatic components continue thanks to global visibility through the wlw platform

The Baden-Württemberg-based company CIC Weissach specialises in the development and sale of pneumatic components, with a particular focus on customer-specific special solutions. In this interview, Klaus Czerwonka, Managing Director of CIC Weissach, explains what the wlw presence means for CIC Weissach and that sustainability is unfortunately an overused term that many entrepreneurs take for granted.

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A new umbrella for "Wer liefert was" and Europages

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The new home of our B2B marketplaces and online marketing services is live online. Discover even more ways to extend your reach on the internet at visable.com.

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