Visable 360
The B2B magazine for digital sales
Visable 360
The B2B magazine for digital sales

Topic: coronavirus

What impact does the coronavirus pandemic have on sales and marketing in the B2B sector? What opportunities are created by the exceptional situation? And what issues should you tackle now? On this page we have compiled articles for you that provide answers

 

B2B sales and marketing in times of the pandemic

These are special times: Trade fairs no longer take place, the sales force suddenly has to work from the home office. All these new conditions require adaptability from companies. Some changes could work so well that they will survive the crisis.

Manager working from home

Tips & strategies

Coronavirus: online marketing vs. trade fairs

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Sales Manager working from home holding his baby in front of the screen

Tips & strategies

The sales force goes digital: sales in times of the coronavirus

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Marketing managers

Tips & strategies

Corona pandemic: 5 marketing measures for coping with the crisis

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Marketing measures that you should finally tackle

Working from your home office, few projects, little budget for large campaigns: there are many reasons why you probably have more time available right now. Use it to tackle the supposedly small things that you otherwise don't have time to do.  

Essential marketing measures

Tips & strategies

7 B2B marketing measures which you can immediately implement

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Free advertising: colleagues in a meeting

Tips & strategies

8 options for free advertising on the Internet

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Manager giving five star rating on smartphone

Tips & strategies

Online reviews for B2B: key competitive advantage

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Mobile phone loading a SEO-optimised website

Tips & strategies

SEO-optimised websites lead to success

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Now more than ever: Digitise your sales

You hear it often these days: The Corona crisis is forcing companies to digitalize their processes, working methods and also sales. But how do you approach this step strategically? What are the stumbling blocks in the B2B sector? The following articles will help you. 

Managers establishing online sales

Tips & strategies

Establishing online sales for B2B: 8 tips

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Two trucks on a highway

Tips & strategies

Which online sales channel is best for B2B enterprises?

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Employee of a b2b webshop

Tips & strategies

Launching a B2B web shop: 4 things to keep in mind

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Back to school: Consolidate your marketing basics

Times of crisis are also times in which foundations are being rebuilt, strategies are being reformulated and previously taken paths are being questioned. In short: times in which one should have a particularly good basic knowledge and awareness of trends in order to make the best decisions.

tracking cookies need to be adjusted

Basics

Tracking cookies are out – consequences for affiliate marketing

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Google updates

Basics

Google algorithm update: its impact and what changes BERT brings along

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SEA for small and medium-sized enterprises

Basics

What exactly is … search engine advertising for SMEs?

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SEO for small and medium-sized enterprises

Basics

What exactly is … search engine optimisation for SMEs?

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Retargeting for B2B

Basics

Retargeting for B2B: advertising without scattering loss

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A new umbrella for "Wer liefert was" and Europages

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