What impact does the coronavirus pandemic have on sales and marketing in the B2B sector? What opportunities are created by the exceptional situation? And what issues should you tackle now? On this page we have compiled articles for you that provide answers
Now more than ever: Digitise your sales
You hear it often these days: The Corona crisis is forcing companies to digitalize their processes, working methods and also sales. But how do you approach this step strategically? What are the stumbling blocks in the B2B sector? The following articles will help you.
Back to school: Consolidate your marketing basics
Times of crisis are also times in which foundations are being rebuilt, strategies are being reformulated and previously taken paths are being questioned. In short: times in which one should have a particularly good basic knowledge and awareness of trends in order to make the best decisions.