We spoke with John Biesterfeld, the CEO and founder of the distribution company BIEGLO, about his experiences with a company profile on the B2B platform wlw (“Wer liefert was”).
John Biesterfeld, founder and CEO of Bieglo
Mr Biesterfeld, when did you first start working with Visable?
We upgraded our free company profile on wlw in 2015 to a professional profile. Ever since then, requests have soared, and we continue to have strong numbers to date. This makes wlw an important factor for us in our growth.
How would you say is the quality of the requests you are getting?
We generate lots of leads with wlw. The investment we have made has been worth the results. In our experience, you could say that the buyers who are searching on “Wer liefert was” are also really interested.
Which marketing activities are you currently using or considering?
At the moment, we are investing in many resources in online marketing. For instance, we are building up specialised Web shops such as www.peek-shop.de, where customers can find detailed information and we can particularly benefit from fast requests.
What’s more, we are planning to invest more heavily in future in addressing international customers across the borders of the DACH region. Especially the opportunities which the upgrading of the wlw company profile on the EUROPAGES marketplace offers can make an important contribution to our growth on a global scale. Which is why we would like to expand on our cooperation with Visable in future.
Read the full interview with John Biesterfeld or learn more about wlw.