Press release
Press release

Extended mobile portfolio: Visable launches dedicated supplier app 

Hamburg, 02 December 2021 – Visable, the provider of Europe’s leading B2B-platforms EUROPAGES and wlw (formerly “Wer liefert was”), extends its portfolio of mobile solutions: Customers listed on the platforms can now manage their company profiles and purchaser requests on the go. With this new solution and the purchaser-focussed wlw-app, Visable is offering both its core target groups the full mobile experience for added convenience and flexibility.

Visibility on the web has become more important than ever. To generate leads and to garner the interest of procurement professionals around the world, more than 3.6 million European companies have created a profile on Visable’s platforms EUROPAGES and wlw. To make profile upkeep and request management as easy and convenient as possible, Visable has now launched its dedicated supplier app. With this new solution, the online marketing expert is responding to the ever-changing requirements in B2B: “The use case for our platforms is becoming increasingly more mobile, both on the purchaser and the supplier side,” says Daniel Keller, CTO at Visable. “Managing requests and swiftly replying to inquiries on a smartphone or tablet allows for much higher flexibility and helps to increase overall engagement with potential customers.” 

Full mobile experience 
The Visable supplier app offers the full range of functionalities of its desktop counterpart. Users can effortlessly edit their company profiles and update their product portfolios on the go. Extensive reporting capabilities offer valuable insights into the target group, as users can easily access details of the companies who have visited their profiles in real time. In addition, customers who booked Visable’s service Website Leads will also be able to access data of companies who have visited their company’s website. These measures help to focus their marketing efforts and enables the supplier’s salesforce to actively approach prospects in a targeted manner. To keep its users up to date at all times, the Visable supplier app also sends notifications in case of any activity on their EUROPAGES or wlw profile.

After a successful beta run with 7,500 users, the app is now available for download free of charge in the IOS and Android stores. “In the testing phase, the session time averaged at around ten minutes with high engagement. This highlights the extent of the functionalities and goes to show that there is a true demand for managing purchaser relations regardless of location,” adds Keller.

Holistic mobile portfolio
The new supplier app complements Visable’s range of mobile solutions. Its counterpart, the wlw purchaser app, was launched in late 2020 and has since been downloaded more than 43,000 times, counting 300+ users per day.

You can find this press release for download here.

An image of Visable CTO Daniel Keller can be found here

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