Visable 360
The B2B magazine for digital sales
Visable 360
The B2B magazine for digital sales

Basics

Visable is the competent partner for SMEs in Europe when it comes to online visibility. Here our experts share their basic knowledge about online marketing in the B2B sector with you.

 

marketing meeting at the office

Basics

Survey: these are the biggest challenges in B2B marketing for 2022

According to the B2BEST Barometer, the willingness of wholesalers and manufacturers to invest continues unabated, despite all the price pressures. Increasing efficiency and selecting the right channels were given as the greatest challenges. Read here which marketing opportunities in B2B are being used the most.

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Pandemic, war and inflation: the B2B learnings from crises

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Pandemic, war and inflation: the B2B learnings from crises

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Getting involved in good causes pays off for companies in many ways

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women on device

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Marketers worried: Apple is removing tracking parameters from URLs

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What exactly is...?

SEO for small and medium-sized enterprises

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What exactly is … search engine optimisation for SMEs?

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Online marketing for small and medium-sized enterprises

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What exactly is … online marketing for SMEs?

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SEA for small and medium-sized enterprises

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What exactly is … search engine advertising for SMEs?

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Content marketing for small and medium-sized enterprises

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What exactly is … content marketing for SMEs?

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Search engine marketing

Bing Ads for B2B

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Microsoft Advertising (Bing Ads) for B2B enterprises: an alternative to Google Ads?

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Colleagues discussing a google ads landing pages

Tips & strategies

Google Ads landing pages for B2B: 6 tips for a better conversion rate

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Google My Business for B2B

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Tap into new B2B customers with Google My Business

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Regulator: Google Search Console

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The Search Console from Google: exciting for every website operator

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SEA for small and medium-sized enterprises

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What exactly is … search engine advertising for SMEs?

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All basics at a glance:

Pandemic, war and inflation: the B2B learnings from crises

Basics

Pandemic, war and inflation: the B2B learnings from crises

Read now

Basics

Getting involved in good causes pays off for companies in many ways

Read now
QR code marketing: opportunities and examples

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QR code marketing: opportunities and examples

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women doing presentation

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Data processing for e-commerce: which data is relevant

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men in office

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Black Friday marketing: the most important B2B tips

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women on device

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Marketers worried: Apple is removing tracking parameters from URLs

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men with labtop

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Emojis in B2B marketing: trend or no-go?

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wlw Barometer Q1 2023

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US exports and search for tamper-proof products soar

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Professionals are discussing during meeting

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No flash in the pan: sustainability continues to play an important role in companies

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meeting

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Green marketing: how it works and who is harnessing it best

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Office employee

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Green entrepreneurship: five start-ups with sustainability ideas for sourcing and logistics

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Colleagues discussing something

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Google Bard and others: 5 alternatives to ChatGPT

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livestreaming in the office

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Strategic integration of corporate influencers as B2B brand ambassadors

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Colleagues talking about a new programme

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ChatGPT & AI: the start of the AI revolution for SMEs?

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warehouse staff count solar panels

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wlw: these were the 5 most popular B2B products in 2022

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management meeting

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Putting the brakes on the B2B marketing budget – employer branding becoming more important

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award ceremony

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BoB Award: what makes the B2B marketing of the gold winners stand out

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chocolate cookies

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Cookies: Google is not sending them to the gallows just yet for their Chrome browser

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marketing meeting at the office

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Survey: these are the biggest challenges in B2B marketing for 2022

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Man looking on his laptop

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The content commerce trend: linking content marketing with e-commerce

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Male and female colleague looking together on computer

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Programmatic advertising: the pros and cons of this marketing trend

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woman with headset

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Potential of digitalisation and automation for the salesforce

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Man with laptop in the prodcution

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Sourcing Activity Barometer: how buying behaviour is changing

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Google building

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Performance Max – the autopilot for Google Ads

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woman working on computer

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Digital experience platforms: benefits for the customer journey

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co-workers working with post-its

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Survey: small and medium-sized B2B enterprises are neglecting their brand image

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Business lady with smartphone

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Mobile marketing: NFTs, Metaverse and other trends for 2022

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co-workers looking forward on desktop

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Forecast for 2022: 7 trends in B2B online marketing

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man smiling in front of laptop

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Customer success: making customers more successful

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Google desktop

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The Google page experience will soon become a ranking factor on computers

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Google logo

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SEO checklists from Google: tips for beginners and pros

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Google logo

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Google announces more Core Updates

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Google logo

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Google results: what the new rankings look like

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bycicle race

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Dialogue media in the fast lane: online marketing and similar are more significant than traditional advertising for the first time

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man with laptop and smart phone

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Survey: this is the new digital customer

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European flags

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B2B marketing: how to successfully build up a multi-language website

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smartphone  with apps

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Later, Canva and friends: helpful social media marketing tools

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tax calculating

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Digital business models: which taxes and fees can be expected

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key speaker

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Keynote speakers as a marketing measure: becoming experts through talks

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marketing team discussing strategies

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B2B marketing attribution: divying up advertising budgets cleverly

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workers writing on sticky notes

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Challenges of relaunching a B2B brand

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woman looks up her e-mails

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Transactional emails in marketing: the better newsletter?

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workers in front of notes

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Agile marketing in the post-corona age: always remain flexible

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tracking cookies need to be adjusted

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Tracking cookies are out – consequences for affiliate marketing

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Backlinks: effective link building for B2B

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Backlinks: effective link building for B2B

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Google  sign

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Google Sites: an easy way to your first website

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alphabetic folders

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Good address management: the foundation for campaign success

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woman with laptop and phone

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People-based marketing: harmonised ad messages on all end devices

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playing chess

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Marketing operations management: the set-up of more effective and efficient marketing processes

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Google Analytics 4: tracking without cookies

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Google Analytics 4: tracking without cookies

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man on social media

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Facebook, Instagram and similar: e-commerce in social networks

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New sales methods: the meaning of remote selling, virtual sales and social selling

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New sales methods: the meaning of remote selling, virtual sales and social selling

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YouTube Camera Marketing

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YouTube marketing for B2B: relevance and options

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buying centre

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The buying centre within B2B marketing: the group of all decision-makers

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google tag manager

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Tracking for websites: what Google Tag Manager can do for you

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in-person trade fairs

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Survey: in-person trade fairs are becoming less significant for companies

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young workers

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Generation Z: how companies should adapt their brand for digital natives

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seals and certificates

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B2B marketing using seals and certificates – which ones there are and what they can accomplish

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workers working with a whiteboard

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The PESO model: 4 types of content distribution

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Google UTM parameter

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UTM parameters: tracking those who access your content

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Chatbots

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Chatbots in marketing: new opportunities for lead generation

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co-workers coding

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Marketing automation: real-life examples and tips for using it

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B2B event marketing

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B2B event marketing: how it works both offline and online

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twins in the office

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Duplicate content: good Google rankings are in danger

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kids football sponsor

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Sponsoring in the B2B segment: a complement to the marketing mix that makes sense

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bicycle with social media logo

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Companies are neglecting social networks for business contacts

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people at an award ceremony

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Industry awards: what are awards good for in B2B marketing?

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personal talk

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Talk human: B2B brand communication has to be more personal

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woman records voice note

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Voice marketing: relevance for B2B enterprises and how to get started

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businessman contacts supplier

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Native advertising as a B2B strategy

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man gets a notification in the grocerie store

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Geofencing as a marketing tool for B2B companies

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marketing agency with viral presentation

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Viral B2B marketing: catchy ideas

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workers with packages

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Returns management in B2B: goals and measures

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People are bidding on opjects

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SEA trend of Smart Bidding: automatic bidding strategies

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businessman is reading books

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Storytelling for B2B: tips and examples of successful stories

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Management presenting the brand relaunch

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3 successful B2B brand relaunches

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Marketing manager using artificial intelligence

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The potential of artificial intelligence for online marketing

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Re-usable coffee cup as a promotional article

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Sustainable marketing: 5 campaigns which stand for green change

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TikTok on the mobile phone

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B2B marketing with TikTok: does it make sense?

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laptop with info graphic

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Why infographics are a powerful marketing tool

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woman with a board of ideas

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Developing a corporate identity: basics and tips

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farm tractor with seed drill

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Content seeding for B2B: challenges and opportunities

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woman choosing a product

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Neuromarketing: 5 practical tips

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man recives a push message

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Push notifications: effective marketing tool for B2B?

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