La communication est ta passion ?

Head of CRM (h/f/x)

  • Sales & Marketing
  • France
  • Hamburg/Berlin/Paris

As Head of CRM, you will take the Customer Relationship Management of our marketplaces to the next level by developing and automating all user processes and touchpoints (purchasers and suppliers) within the lifecycle in an international context. The scope of your role is to build a sustainable, repeatable, systematic growth engine through the internationalization of the CRM activities and the development of a user-centric focus (purchasers & suppliers).  This role will report to Visable Group Vice President Marketing ​and can be based in Hamburg, Berlin or Paris.

Construisez l'avenir du B2B avec nous

  • You will further develop our data-driven CRM strategy with the aim of increasing visitors' engagement, lead generation and conversion, customer retention and customer lifetime value 
  • You oversee the lead to order process and ensure sufficient sales potential through lead nurturing while partnering with both Sales and Paid Marketing teams
  • You coordinate the development of users’ segments, create users journeys and implement target-group-specific, differentiated communication across all touchpoints 
  • You are responsible for forecasting, reviewing campaign results as well as planning and monitoring all CRM related activities and campaigns  and aligning initiatives to the company OKRs
  • You will work closely with our Sales, BI, Product, Business Applications, and Marketing teams to manage and continuously optimize the Marketplaces users journey and conversions based on data 
  • You enjoy a great deal of freedom in the development of your approach to all tasks 

Ce que nous vous proposons

  • The opportunity to shape the future of online B2B business and build a European Champion 
  • A dynamic and collaborative international environment where success is always a team effort
  • You can expect an inspiring, varied, challenging job with exciting projects 
  • As part of our friendly and open-minded multicultural team, you can contribute your own ideas and continuously develop yourself
  • We offer attractive incentives and fair pay with modern offices in Hamburg, Berlin or Paris
  • 30 days of holiday, flexible working hours and the opportunity to work on a mobile basis

Voici comment nous surprendre

  • You have a successfully completed university degree, ideally in economics with a focus on marketing or a comparable qualification
  • You have at least 5 years of relevant professional experience in a comparable function with leadership experience, ideally in an e-commerce or B2B marketing environment   
  • You have a strong B2B and online affinity as well as a very good understanding of our market and target groups  including subscription models 
  • You have an appetite for numbers and an ability to quickly analyse complex contexts and draw specific conclusions    
  • You have a growth mindset, strong drive, an absolute hands-on mentality, and conceptual skills and are a strong and convincing communicator 
  • Your written and oral communication skills in English are excellent ; German a plus 

We live and love diversity! That's why at Visable we promote equal opportunities and guarantee that all qualified applicants are considered for employment without regard to age, ethnicity, religion, sexual orientation as well as gender identity or expression and physical or cognitive abilities. A culture of respectful interaction is deeply rooted in our corporate values and therefore we want every employee to feel included, accepted and valued.
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