IS COMMUNICATION YOUR PASSION?

Marketing Analyst (m/f/x)

  • Sales & Marketing
  • Germany
  • Hamburg/Berlin/Levallois-Perret

Shape the future of B2B with us

Reporting to the User Intelligence manager within the Group Marketing team, the marketing analyst is in charge of tracking the performance of Marketing initiatives for all websites and apps of Visable, wlw and Europages B2B platforms, building business cases for new projects, and taking on the challenges and opportunities posed by the marketplace audiences. He provides actionable user insights to address both operational and key strategic questions and contributes to providing a reliable access to data, using the internal tracking and reporting tools as well as channel specific platforms and making informed decisions on marketing tactics.

  • Analyse reports on overall performance of marketing activities and marketing KPIs (websites traffic, conversion rates, leads, social media engagement, emailing and push campaigns metrics, NPS, …) to boost the performance of Marketing initiatives and investments and eventually contribute to the marketplace growth
  • Review reports and ad-hoc analysis provided by the B.I. Department and deliver insights and recommendations to refine visitor segmentation and increase visitor engagement
  • Provide analysis documents on performance of paid campaigns and recommend improvements
  • Analyse sales funnels and customer intent, optimizing the Marketing QL process
  • Work closely with the Marketing team and the B.I. team to build required additional reports to evaluate the profile, journey and behaviour of all users of the marketplace
  • Set up score properties in Hubspot Marketing Hub to qualify contacts & companies, conduct tests and continuously improve
  • Create reports and presentations to provide regular business, market and consumer insights to other marketing, sales departments and the management
  • Advise other marketing functions as the knowledge owner for purchaser and market data

What we offer

  • A varied, challenging job awaits you with exciting projects
  • The chance to actively build an European champion in the B2B sector
  • An agile and supportive environment where success is always a team effort
  • As part of our friendly and open-minded team, you can bring your own ideas and develop them further
  • We offer our colleagues a modern work-life-balance concept - not only during Covid-19 but also in the future

This is how you can impress us

  • Bachelor's or Master's degree in Marketing or any related field
  • A first marketing experience in a B2B role, good understanding of B2B marketing
  • An experience with a marketing automation platform, Hubspot a plus
  • Strong ability to formulate and present actionable insight from analysis of data  
  • Creative person with great problem-solving skills
  • High English proficiency (written and verbal), French or German a plus
Apply now
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