Director of CRM (m/f/x)
- Sales & Marketing
- Germany
- Anywhere in Germany
As Director of Customer Relationship, you will take the CRM of our marketplaces to the next level by developing and automating all user processes and touchpoints (purchasers and suppliers) within the lifecycle in an international context. The scope of your role, together with a well-structured team, is to build a sustainable, repeatable, systematic growth engine through the internationalization of the CRM activities and the development of a user-centric focus (purchasers & suppliers). This role will report to Visable Group Vice President Marketing and can be based anywhere in Germany.
Forme mit uns die Zukunft des B2B
- You will further develop our multichannel data-driven CRM strategy with the aim of increasing visitors' engagement, lead generation and conversion, customer retention and customer lifetime value
- You will lead, inspire, support and develop our department of 3 teams and 20 people with an international background
- You oversee the lead generation and management process and ensure sufficient sales potential through lead nurturing while partnering with both Sales and Paid Marketing teams
- You coordinate the development of users’ segments, create user journeys and implement target-group-specific, differentiated communication across all touchpoints
- You are responsible for forecasting, reviewing campaign results as well as defining, planning and monitoring all CRM related activities and campaigns and aligning initiatives to the company OKRs
- You work closely with our Sales, BI, Product, Business Applications, and Marketing teams to manage and continuously optimize the Marketplaces user journeys and conversions based on data
- You ensure the execution of the Marketing strategy and vision through a bottom-up moderation and alignment of OKRs, including the definition of business needs for BA, BI and Product and end-to-end processes definition across marketing units
- You enjoy a great deal of freedom in the development of your approach to all tasks
Was wir bieten
- The opportunity to shape the future of the online B2B business and build an European champion
- You can expect an established traditional company with the advantages of a dynamic start-up culture: flat hierarchies, relaxed, informal atmosphere and a great team spirit
- An agile and supportive environment where success is always a team effort
- Optimal work-life balance thanks to 30 days of holiday (+ Christmas Eve & New Year's Eve)
- Flexible home office options: Except for a few meetings per year, you decide whether you want to work remotely or in the office
- We promote your professional and personal skills with individual training opportunities (e.g. Visable Online-Academy & Trainings), regular feedback discussions and team-building measures
- Take advantage of our “Workation” offer and work where others spend their holiday
Damit beeindruckst Du uns
- You have a successfully completed university degree, ideally in economics with a focus on marketing or a comparable qualification
- You have at least 5 years of relevant professional experience in a comparable function with leadership experience, ideally in an e-commerce or B2B marketing environment
- You have a strong B2B and online affinity as well as a very good understanding of our market and target groups including subscription models
- You have an appetite for numbers, managing projects and an ability to quickly analyse complex contexts and draw specific conclusions
- You have a growth mindset, strong drive, an absolute hands-on mentality, and conceptual skills and are a strong and convincing communicator
- You are willing to travel to meet your team (3 locations: Berlin, Hamburg, Paris)
- Your written and oral communication skills in German and English are excellent
We live and love diversity! That's why we signed the „Diversity Charter“ to promote equal opportunities and diversity in all its components. By signing the Diversity Charter we guarantee that all qualified applicants are considered for employment without regard to age, ethnicity, religion, sexual orientation gender identity or physical abilities. A culture of respectful interaction is deeply rooted in our corporate values and therefore we want every employee to feel included, accepted and valued. With over 50 different nationalities and more than 20 spoken languages among Visable’s workforce, we can already be proud of being a culturally varied and truly international company.
You can find more information about Visable here.
